From the very beginning of the concept of online marketing, email marketing holds the dignity of being one of the best and evergreen channels for marketing. Marketers identify e-mail marketing a very cost effective and easy to accomplish avenue which also offers assured ROI (return on investment).

Regardless of the marketing budget, anyone from an individual service freelancer to big corporate may use digital marketing as a quick and easy mode of promotion and personalized communication. Email is also an effective way to keep your customers updated about various offers and deals and also a powerful way to keep your prospective customers engaged.

Building a relevant mailing list

There are different ways to add and build your email database. However, there is no benefit in making a random list, but the need is to maintain a quality list of prospects who may be genuinely interested in your brand, products, or services.

There are conventional ways as you can place an easy to spot call to action button on your blog requesting the readers to sign up for newsletters. You may also embed an email capturing box for the checkout process, or collect user info through a contact form on the product page. Another smart idea is to give off some promo codes or special offers to those who sign up with their details.

Effectively segment your mailing list

Even though you have a top quality mailer list, your efforts may go in vain if you don’t have a proper e-mail marketing strategy. All customers are not the same for which reason all of them shouldn’t be fed with the same message. Segmentation of email database is the key to segregate different customer types and then ensure that each segment receives the most relevant signals based on their interests and priorities.

You have to master the art of creating personalized and tailor-cut messages which answer specific queries of various customers and fulfill their desires. The basic principle of segmenting the prospects is by defining:

• • Who they are, and
  • What they want or what they have done

Who they define the general demographics like as gender, age, location, and income, etc. What they want of what they’ve done is their previous action on your website. Further, we will discuss one of the latest avenue marketers use to build a relevant mailing list, the Instagram.

Growing your mailing list with Instagram

Social media, as a whole, put forth an excellent opportunity to explore new marketers and more customers by making yourself visible to them. Effective actions on social media can surely help generate more leads for your business. Instagram is a more of a self-enclosed network, but smart marketers can surely milk it out for high-quality leads.

The biggest catch in building an email list of followers for Instagram is that majority of these leads in this list may be your raving fans. The may have explored or bought your products and willing to sing up for further information. It can also be interpreted as they love your product and want more from you. However, few people consider Instagram as a mighty tool for lead generation, but it is, let’s explore.

1. Have an occasional mention

The easiest and straightforward way to build a list out of Instagram is to ask the existing followers to sing up for the mailer. However, don’t be so persuasive on asking them to do so and asking too often also may turn them off. It is advisable to create a post once in a while which highlights the benefit of signing up for the newsletters. Deliver some value to get a good response.

2. Gently take them off Instagram

Ensure that you create an alluring bio and put a link to your product or landing page. Don’t only send them off to wander around your webs pages, but be specific on leading them to a gentle call to action process.  It is ideal to create a particular page of the app for the cohesive brand experience. Give them a reason to join and put a signup form just underneath it.

3. Provide them a good reason

How can you get more people to click through your landing page and share their contact info? This is possible only if you put forth an irresistible offer to them as a good reason to do so. Bo beside just sharing a URL or a registration form, explain in your bio itself why you want to them to go off Instagram and check it out. All top Instagram bios are meant to attract people and then convert them into brand followers and subscribers.

4. Leverage ads

With Instagram ads, you can fulfill various business objectives and also get additional tools to focus on the right target audience. You may invest in creating a beautiful advertisement and a short description with a call to action to land on your website. Again, try to give away something worthy for free. It may be a downloadable resource, free sample of your product, or entry to a contest to win big prizes. Depending on the category of an audience of the target with the ads, even if it is the first interaction with your brand, make it memorable.

While doing this, also don’t forget to create a thank you page to track how many people reached up to that level by fulfilling your needs. Doing so will help you to track the actual conversion rate and then try to reword and optimize it to ensure maximum conversion.

Instagram can surely be a handy tool than the traditional platforms to help grow your email list and drive in more leads to your business. However, on this platform, you have to be a bit more creative and intelligent in execution.

However, even though Instagram is an excellent tool for e-mail database building, it is only one step to in your whole sales funnel. As Instagram is not owned by you, even if you have thousands of followers on it, you may have to focus on capturing their email address and build a database owned by you to establish a more reliable direct communication channel.

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