As a webmaster everyone wants to improve the ranking of website or blog, to achieve this Advanced SEO Techniques are applied in the website or blog to make it visible to the maximum people on the search engine. In this article, you can find top 6 Advanced SEO Techniques you can apply and see the results of your website in Google search in some months. Every business knows that it needs search engine optimization (SEO) for its digital properties. Search engine optimization improves a website’s visibility and search-ability. SEO refers to methods used to increase a website’s position on SERPs. It is highly important for every webmaster to understand the true meaning of SEO.

The businesses that understand the true meaning of Search engine optimization and the potential it can create for them will definitely be successful. SEO makes your website more visible which means there will be more traffic on your website. Having more traffic on site means more opportunities to convert visitors into customers.

Why is SEO important?

Search engine optimization is essential more than ever in today’s competitive market. A business that owns a website of any kind wants to drive traffic to it. Search engines serve millions of people searching for solutions to their problems.

If you have a website that provides the answer to the user’s issues, then Google will surely notice it. The goal of a search engine is to provide unbiased results to the users, so it identifies all the relevant information online. Further, it ranks it in order of relevance and quality.

Every action you take to optimize your website has a direct effect on your rankings. Several factors play a significant role in improving your website rankings in search engine results, and a business must have to pay attention to all of them to drive more and more traffic.

Advanced SEO Techniques for ranking higher

The world of SEO is dynamic and the world’s most used browser, Google keeps changing every year. It means the search engine optimization techniques you used previous year might not work this year. It is highly essential for every webmaster that search engines have become more intelligent now and to intact traffic to their website, they need to adopt advanced SEO techniques 2021.

Let’s have a quick look at the SEO trends 2022 that will be worth paying attention to:

1. Make your post easy to read

Do you format your content for the web? Do you know that more people reading your content means lower bounce rate which results in higher organic traffic? Remember, it is highly essential to format your posts for readability. The first important thing in this regard is to keep paragraph short. Nobody will be interested in reading long boring paragraphs to understand what you are trying to say.

A paragraph of 4-5 sentences is excellent. Make sure you are using mixed sentence lengths. The users find it hard to follow long sentences on the computer or mobile screen. When you use medium and short sentences, it makes it easy for them to read and understand what you are trying to say.

If you have a lot of facts, ideas, and stats to write in the article use bullet points. All these points are meaningless when you are writing low-quality content. Great ideas and compelling delivery are what makes a piece of content valuable. This is one of the most important among Top 6 Advanced SEO Techniques To Rank Your Website Higher In 2020.

2. Write long blog posts

According to the study done by Backlinko, the posts on the first page results were 1890 words long (on average). It is true that the quality of content matters a lot, but you cannot ignore the content length as well. A piece of content that has an excellent balance of quality and quantity will work well. One thing that is necessary to mention here is that it does not mean that posting lengthy content will magically boost your post’s rankings. It plays a significant role among top 6 advanced SEO techniques, but there are many other factors as well that contribute to improving the ranking of a website.

3. Update the old content of your article in website

Your old content can still be updated if relevant. Keep your old content updated and continue adding new information to it. It will help you come up with more content in less time. Instead of writing new articles add more information to your existing ones.

If the pages are zombie which do not attract any traffic then they should be deleted and if there is little bit traffic on any article/post/page then you should update the old content with the new one. This technique is unique for the bloggers and it is one of the best among top 6 advanced SEO techniques to be adopted in 2020. This technique also increases your website domain authority to the next level.

4. Bucket brigade technique

When the users visit your website two things happen. They continue reading your posts or leave the site right away. If the user is not staying longer on the website, then it may negatively affect your rankings in the search engine.

To compel visitors to stay longer on the website, you need to write compelling articles. Keep the flow of writing smooth, and the best way to do is to use the bucket brigade copywriting technique. It means that each paragraph should introduce the reader to the line of thought in the next paragraph. Use the phrases such as “that’s not all,” or “you know what the best part is” etc. to hook your readers. Though it is not an SEO technique, still makes your posts readable and makes the visitor stay longer on your website.

5. Improve your mobile pages of website

Remember that your rankings will suffer if your website looks sluggish when viewed on mobile phones even if it is performing flawlessly on a desktop. Think about how your site will work on different screens. Now, you have to make your website mobile-friendly so that more people could visit it as most people use mobile phones these days. Your website pages should be SEO optimized for the mobile devices and this is one of the best among top 6 advanced SEO techniques to rank higher in coming days.

6. Research your keywords well

You cannot pick a random topic and start writing on it to upload it on your website. You have to find relevant keywords before finalizing your blog post ideas. The use of right keywords provides a better chance of driving conversions. Enter your targeted keyword in any keyword finding tool and get the best relevant keyword combinations to write content on.

Regular branding plays a significant role in improving your website rankings. Many people think they have posted high-quality content now Google will rank it to the first page. Well, this is not the case. You need to promote your content on other platforms to gain more audience attraction. The visitors will share the content with others as well if they find it relevant. Always remember that Google penalizes the website when you use cheap tricks.

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