The user experience in the busy world of online shopping is greatly influenced by the eCommerce website architecture. When combined with rigorous testing, it guarantees every virtual shopper a safe, easy, and joyful experience.  In this article, I’ll explore the complexities of the architecture of eCommerce websites and the essential testing processes that should be followed to support the viability of these online marketplaces.

Since the architecture of eCommerce websites must take into account a number of factors in order to guarantee that users have a safe and easy way to shop online. This is a summary of the main components of an e-commerce website’s architecture; farther on in this piece are the results of different tests conducted on eCommerce websites.

eCommerce Site Architecture

1. User Interface (UI)

The User Interface (UI) architecture of an eCommerce website is an important factor that influences how users interact with the platform and their overall experience. A well-designed user interface enhances not only the user experience but also the website’s usability and functionality. Below is a list of the primary components and variables that make up an eCommerce website’s user interface architecture.

• • Homepage– With its advertising, featured products, and navigational connections, the home page, also known as the front page, offers a visually appealing opening to the website. New arrivals, promotion highlights, and special deals are examples of featured material that should be crafted to draw in users.
  • Product Pages– User reviews, prices, photos, and product details should all be shown on the product page. Customization and product variant selection should be included. Additionally, a summary of linked products and their potential information should be displayed. To filter and sort the products according to price, categories, and other criteria, the product page should offer a filter and sort option.
  • Shopping Cart– Before completing the checkout process, users should be able to evaluate, change the amount, alter the product, and confirm the things they have chosen with ease thanks to an intuitive cart system. The goods that have been selected, their quantities, prices, the overall cost of the cart, and any applicable discounts should all be clearly visible.
  • Consistent color scheme– A consistent color scheme that complements the branding and identity should be used throughout the website.
  • Branding– Coherent integration of the branding logo and associated visuals is recommended.

2. Navigation and Search

• • Menu Bar– Simple product discovery with intuitive navigation that includes categories, subcategories, and filters. To guide users to various product categories, the navigation should be simple to use and intuitive.
  • Search Bar– Users should be able to find specific products quickly and efficiently with a comprehensive search functionality. If necessary, filter and sort options ought to be included. In order to help consumers narrow down their searches, it should also be activated in the same manner as auto recommendations.

3. Product Management

• • Product Database– Keep track of product descriptions, pictures, costs, and inventory information in one single database.
  • Inventory Management– Monitor product variations, keep an eye on supply levels, and instantly update availability.

4. User Accounts

• • User Registration and Authentication– It must continue to provide safe user registration, login, and authentication via OTP on registered mobile devices.
  • User Profiles– Customers should be able to control their order history, preferences, and personal data through this process.

5. Shopping Cart and Checkout

• • Add to Cart– Products should be added to the shopping cart with ease, and it should display the items, their quantities, the total cost, and any discounts that have been applied. It should also display any further discounts and any applicable delivery fees.
  • Checkout Process– A simplified, multi-step checkout process that offers different payment alternatives and guest checkout options. The fields for coupon codes, additional discounts, bank debit or credit card offers, and free or charged delivery should all be visible during the checkout process.
  • Order Summary– Before completing the transaction, a thorough summary of the order should be shown. Your cart value, delivery costs, and any further discounts that may be available should all be displayed.

6. Payment Gateway

• • Integration– Seamless integration with secure payment gateways to facilitate transactions.
  • Payment Options– You should enable support for a number of payment options, such as digital wallets, net-banking, credit/debit cards, and other online payment methods.

7. Security

• • SSL Encryption and certificates– A website should display SSL certificates and security icons to reassure visitors that they are connected securely, and it should use Secure Socket Layer (SSL) encryption to protect user data during transmission.
  • Payment Security and Payment icons– For safe payment processing, the website must adhere to the Payment Card Industry Data Security Standard (PCI DSS). For transparency’s sake, the approved digital payment methods should be displayed clearly.

8. Order Processing

• • Order Confirmation– Customers should receive proper automatic order confirmation emails as soon as they place an order.
  • Order Tracking– Give customers the ability to track their orders to ensure they are aware of the progress of their shipments.

9. Responsive Design

• • Mobile Compatibility– Make sure that the website is optimized and responsive across a range of devices, such as tablets and smartphones. A smooth user experience requires responsive design.
  • Adaptive Images– It is advisable to attempt optimizing photos for a range of screen sizes and resolutions.

10. Content Management System (CMS)

• • Product Updates– Update product details, costs, and promotional material with ease by using a content management system (CMS). To organize the content, we can use any CMS application.
  • Hover Effects– Hover effects can be used to highlight various product angles and offer more information.
  • Feedbacks and Ratings– The majority of CMS are designed to record product ratings and comments. You can enable these in built features in CMS or develop them as separate components.
  • Reviews– Permit customers to send in product reviews. These reviews are crucial in enabling new customers to make well-informed decisions when purchasing a product.

11. Loading Speed

• • Optimized Images– To speed up the loading of pages, use images that have been compressed and optimized. eCommerce websites should be built so that when photos are loaded, they run through an image compressor, which should minimize the size and weight of an image without losing quality. This is needed because eCommerce websites employ an increasing number of images.
  • Lazy Loading– Lazy loading is an option for photos that are displayed below the fold. It helps the browser render the page first, which improves the effect when the graphics load more slowly.

11. Analytics and Reporting

• • Data Analytics– Put in place systems for monitoring user activity, examining sales information, and learning about the functionality of the website.
  • Reporting– Provide reports on website traffic, sales, and customer behavior.

12. Customer Support

• • Live Chat– Offer a live chat function for prompt customer service. Compared to contacting customer service and having to wait a long time, using live chat can shorten the time it takes for a user to connect with customer support.
  • Contact Forms– Permit users to use contact forms to send in questions and comments.

13. Accessibility Features

• • Alt Text– To help users with vision difficulties, it should have alt text for photos that describes the image content.
  • Keyboard Navigation– You should make sure that users who use keyboards or screen readers can navigate your website easily as a webmaster.

14. Call-to-Action (CTA) Buttons

• • Contrasting Colors: To ensure that CTA buttons stand out, utilize contrasting colors whenever necessary.
  • Clear Messaging: To facilitate user actions, you should provide concise and understandable wording on buttons.

15. Social Media Integration

• • Shareable Content- You should integrate the list of social media icons to enable content sharing. Users may now effortlessly share product pages or purchases on social media thanks to this.
  • Social Login– By allowing users to log in using their social network accounts, you may streamline the registration process and raise the likelihood that content will be shared on social media, drawing more traffic and sales to your website.

16. Error Handling

• • Informative Messages– You should communicate errors in a clear and concise manner using descriptive messages. If a mistake occurs, consumers should be informed in a clear and concise manner and directed to follow the next actions. By doing this, the site’s security and error handling will both be improved.
  • Form Validation– In order to avoid frustrating users, you should first validate form inputs in real-time.

17. Multilingual Support

• • Language Selection– For a varied customer base, the e-commerce site should provide language selection alternatives.
  • Localized Content– You ought to make an effort to offer content and product details in several languages.

18. Scalability

• • Scalable Architecture– It is advisable to have an infrastructure that is scalable in order to accommodate rising traffic and product volume. The website should be built to withstand spikes and increasing load scenarios.

19. A/B Testing

• • Continuous Improvement– To evaluate the effectiveness of various UI elements, you should carry out extensive A/B testing. This raises the likelihood that the website will use the appropriate element.
  • User Feedback Integration- If your CMS does not already have this capability built in, you should integrate user feedback into future UI improvements.

20. Feedback Mechanisms

• • Surveys and Polls– You should conduct surveys and polls regarding the legitimacy of the items and websites. By doing so, you may obtain customer feedback that will help you improve the services that eCommerce websites provide.
  • Contact Forms for Issue Reporting– You should have in place a convenient method for consumers to report problems or provide comments. To avoid requiring users to reenter their information and enable them to report issues solely, contact forms can be specifically built and connected into the website to retrieve their logged-in user data.
  • Integrate AI-enabled Chat- Before contacting customer service, consumers should be able to acquire answers to their fundamental questions by utilizing the AI-chat capability.

A safe, effective, and user-friendly online buying experience depends on a well-designed eCommerce website architecture. It is essential that you do routine upgrades and optimizations in order to adjust to evolving consumer requirements and technical breakthroughs in the eCommerce industry.

More importantly, you ought to be developing a unified and user-focused user interface architecture through an iterative process of design, testing, and improvement. Based on user feedback and new trends in rival design, you should update the user interface (UI) on a regular basis. All of these measures guarantee that the eCommerce website will always be aesthetically pleasing, intuitive to use, and consistent with the brand.

eCommerce Website Testing

The success of an eCommerce website depends critically on providing a faultless user experience in the competitive marketplace of online retail. Thorough testing in a variety of dimensions is necessary to find and fix any possible problems that might occur when users engage. In order to guarantee that users have a flawless and safe online buying experience, an eCommerce website needs to have all of its components extensively tested. This section will examine a long list of potential eCommerce website testing instances.

1. Functional Testing

• • Homepage– Make sure all of the links, banners, and advertising are correct. Verify the navigation to the various parts as well.
  • Product Pages– Verify and ensure that the prices, pictures, and product descriptions are displayed accurately. The choices for product sorting and filtering ought to be operational.
  • Shopping Cart– Verify the addition, deletion, and updating of products in the cart. You need to make sure that the taxes and prices are calculated correctly. At the conclusion, you should confirm the entire cost of the cart, including any applicable coupons, discount codes, shipping charges, and various other offers and discounts.
  • Checkout Procedure– You should verify every step of the checkout process, including the money processing, order confirmation, and address entry. It is advisable to confirm that the discounts and promotions are applied correctly.
  • User Accounts– QA/Tester should verify the scenarios for password recovery, login, and user registration. They ought to review profile management and modifications to account information.

2. Compatibility Testing

The website ought to work on several platforms, including tablets and smartphones, as well as various browsers (primarily Chrome, Firefox, Safari, and Edge). Testers must to verify the website across a range of gadgets, such as laptops, tablets, and mobile phones. Additionally, make sure that it works with several operating systems, like Windows, macOS, iOS, Android, etc.

3. Performance Testing

The speed at which a website loads is a crucial factor in determining its overall functionality. The browser or mobile devices should load various pages and elements in a timely manner. Stress testing is a good way to find out how the eCommerce website performs when there is a lot of spiked traffic.
You should keep an eye on the response times of the servers and optimize as needed.

4. Security Testing

The purpose of penetration testing is to find vulnerabilities. Testers should use SSL encryption to guarantee safe data transmission. Verify that sensitive data is handled appropriately and securely, including credit card numbers and user information.

5. Usability Testing

You should assess the general navigability of the user interface. It is essential to test a website’s responsiveness across a range of devices and screen sizes. You should evaluate how easy it is to understand the product details and the checkout process.

6. Payment Gateway Testing

You must ensure that real-time transactions are completed correctly, that the money is credited to the account following the transaction, and that credit card data is securely stored in accordance with local regulations. Verify a variety of payment options, such as digital wallets and other methods that are offered by the payment gateways. Payment transaction records in the order history need to be appropriately documented, tracked, and verified.

7. Order Processing Testing

The order confirmation needs to be correctly validated when the cart payment is completed. Emails should be checked for correctness and timeliness. Users should be able to follow the progress of their orders and delivery. Unless the product is provided with a final delivery email or SMS informing the users that the product has been delivered, the tracking functionality should display progress at every stage.

If a user cancels their order in between, you should verify that cancellations and refunds are handled correctly during the same delivery procedure.

8. Mobile App Testing (if applicable)

The performance and functionality of the mobile app should be tested by mobile testers. All of the procedures and goods in the mobile app should be in sync with the information on the website.

9. Content Management System (CMS) Testing

It is advisable to confirm that the product information displayed from the CMS such as images, content, or relevant meta data is accurate. The test should confirm that the content, prices, and promotions can be updated by the CMS and that the changes are correctly stored and presented.

10. Accessibility Testing

Make that the website adheres with the proper guidelines and web accessibility standards (WCAG). To test for accessibility, you should use screen readers and other assistive technology.

11. Cross-Site Scripting (XSS) Testing

You ought to confirm that cross-site scripting attacks cannot be launched against this website. You may confirm that user input has been adequately cleaned.

12. Legal and Compliance Testing

Make sure the website complies with data protection regulations (CCPA, GDPR). Verify that the website has the required legal pages (privacy policy, terms and conditions) with accurate information on privacy policies and related terms and conditions.

13. Search Functionality Testing

For accurate product information on the results page, you should verify the search bar. Verify that the search results page’s sorting and filtering options work as intended.

14. Feedback and Contact Forms Testing

It is advisable to confirm the submission and receipt of contact and feedback forms. After submitting a form, make sure users receive confirmation emails with the correct URLs so they can retrieve the completed forms at a later time.

15. Localization Testing

You ought to test the website across several languages and geographical areas. It should display the address, date and time, and currency in the regionally relevant local formats.

16. Third-Party Integration Testing

If the tester uses third-party services, such as analytics software and shipping companies, they should perform adequate integration testing. It is advisable to verify that APIs and Webhooks (an automated notifications provided by applications when something occurs) are operating properly.

17. Social Media Integration Testing

Options for sharing on social media should be verified. Testing the integration with social login functions may help identify any problems.

18. SEO Testing

It is advisable to confirm that SEO best practices are being implemented. Additionally, make sure that meta tags and URLs are optimized for search engines.

19. Email Testing

Transactional emails should have their deliverability and content verified. Make sure the emails you receive for confirmation contain all the information you ordered.

20. Update and Rollback Testing

It is important to confirm that updates and new features are deployed correctly. In the event that a problem arises, a suitable plan for the rollback and rollback testing should be carried out to guarantee a seamless recovery.

An eCommerce website must undergo regular testing to ensure its dependability, security, and peak performance—both prior to launch and throughout continuous maintenance.

Software used in eCommerce Website

A successful eCommerce website must be built and maintained using a variety of software tools and platforms in order to guarantee smooth operations, improve user experience, and effectively handle business procedures. The following is a summary of the key applications utilized by eCommerce websites.

1. eCommerce Platform

You can use Shopify, WooCommerce (WordPress), Magento, BigCommerce, Wix etc. They provide the foundation for the online store, managing product listings, transactions, and customer interactions.

2. Content Management System (CMS)

WordPress, Drupal, Joomla are the main CMS platforms which support the creation and management of website content, including product descriptions, blog posts, and landing pages.

3. Shopping Cart Software

Magento Cart, WooCommerce Cart, Shopify Cart etc. are the main shopping cart solutions which enable users to add products to their cart, manage quantities, and proceed to checkout.

4. Payment Gateway

PayPal, Stripe, Square, Braintree, and various other payment gateways are available which facilitate secure online transactions by processing payments from customers.

5. Customer Relationship Management (CRM)

Salesforce, HubSpot, Zoho CRM etc. are the best solutions and you can find others also. CRM solutions help in managing customer interactions, tracks communication, and helps in customer retention.

6. Inventory Management Software

You can use TradeGecko, Zoho Inventory, DEAR Inventory. They track and manage product inventory, update stock levels, and prevent overselling.

7. Order Management System (OMS)

Stitch Labs, Orderhive, Skubana etc. can be used. They streamline order processing, manage order fulfillment, and track shipments.

8. Shipping Software

ShipStation, Shippo, Easyship etc. can be used to facilitate shipping logistics, generates labels, and get real-time tracking information.

9. Analytics and Reporting

Google Analytics, Adobe Analytics, Hotjar etc. can be used to track website traffic, user behavior, and get insights for data-driven decision-making.

10. Security Software

Sucuri, Wordfence, SiteLock etc. are the best security software that can be used to protect the websites from cyber threats, malwares, and to ensure data security.

11. Email Marketing Software

Mailchimp, Klaviyo, Constant Contact etc. are the best and reasonable email marketing software that can manage email campaigns, automate marketing processes, and engage customers.

12. Social Media Integration Tools

Buffer, Hootsuite, Sprout Social tools can be used to streamline social media management, scheduling posts, and tracking engagement.

13. Live Chat Software

Intercom, LiveChat, Zendesk Chat etc. are the live chat software that enable real-time customer support, address queries and concerns instantly.

14. Reviews and Ratings Platform

Yotpo, Trustpilot, Bazaarvoice are the rating platforms with in built review feature that gather and display customer reviews and ratings to build trust and credibility.

15. Mobile App Development Tools

React Native, Flutter, Xamarin are the mobile app development tools or mobile app technology stacks that facilitate the development of mobile applications for enhanced user accessibility.

16. A/B Testing Tools

Optimizely, Google Optimize, VWO etc. are the A/B testing tools to conduct A/B testing. This enables to optimize website elements and enhance user experience.

17. Search Engine Optimization (SEO) Tools

SEMrush, Ahrefs, Moz are the majors in SEO tools list that assist in optimizing website content for search engines, improving visibility.

18. Chatbots and Virtual Assistants

Chatbot platforms, AI-driven assistants enhance customer support by providing instant responses and assistance.

19. Responsive Web Design Tools

Bootstrap, Foundation, Materialize are the tools that support the development of a responsive and mobile-friendly website.

20. Backup and Recovery Tools

UpdraftPlus, CodeGuard, BackupBuddy can be used as backup and recovery tools to create regular backups of website data to prevent data loss and aids in recovery.

eCommerce websites may function flawlessly, provide an excellent user experience, and stay competitive in the ever-evolving online market by combining various software solutions. The choice of specific technologies is mostly determined by the size of the eCommerce business and its unique needs.

Lastly, we can state that the key to success is the combination of a strong architecture and careful testing. A flawless online shopping experience is not just a goal, but a meticulously designed reality where every click is met with precision and every transaction is protected by the secure cutting-edge technology and thorough testing, as we peel back the many layers of eCommerce website architecture and testing.

Image credit- Canva

If you are an entrepreneur and starting a profitable eCommerce business then you need to decide your niche of products first. Now a days, eCommerce has become a common name to all and it has proved driving force in the global economy in providing employment and services. The convenience of online shopping, combined with a vast customer base, makes it an attractive stream for aspiring entrepreneurs. Things to know before starting a profitable ecommerce business, are careful planning, dedication, and an understanding of the ups and downs of online retail business.

In this comprehensive guide, I’ll walk you through the essential steps to kickstart your eCommerce venture, such as starting a bedsheet business, and set it on the path to eCommerce success. There are various small business ideas you can refer to find your product niche.

1. Market Research and Product Niche Selection

Identify Your Market: You should identify the market first. Your eCommerce business should align with what you genuinely care about to keep you motivated.

Market Research: Investigate potential markets and product niches. Look for gaps in the market or underserved customer needs that your business can fulfill.

Competitor Analysis: Analyze existing online marketplaces/competitors. Understand their strengths, weaknesses, and market positioning to identify your unique selling points.

2. Business Planning For Profitable eCommerce Business

Create a Business Plan: Outline your business structure, mission statement, target audience, and unique value proposition. A well-defined business plan can help you achieve your goals.

Legal Considerations: Register your business, obtain the necessary licenses, and consider legal matters, such as trademark registration and tax obligations.

Financial Planning: Create a detailed financial plan, including startup costs, budget, pricing strategy, and sales forecasts.

3. Setting Up Your ECommerce Store

Choose the Right Platform: You can choose an eCommerce platform that suits your business needs. Popular options include Shopify, Woo-Commerce (for WordPress), and Big-Commerce.

Domain Name and Hosting: Register a memorable domain name and choose reliable hosting to ensure your website’s accessibility and performance.

Design and User Experience: Opt for a clean and user-friendly website design. Easy and user friendly navigation impacts positively the user experience and a mobile-responsive layout is must as most of the people search and order online through their mobile devices only.

4. Sourcing Products and Inventory Management

Product Selection: Carefully choose your products. Consider factors like demand, profit margins, and shipping logistics. You can opt for dropshipping, wholesaling, or creating your own products.

Inventory Management: Implement an inventory management system to track stock levels, replenish inventory when necessary, and avoid overstocking.

Quality Assurance: Prioritize product quality, as it directly impacts customer satisfaction and brand reputation.

5. Marketing and Branding For Profitable eCommerce Business

Content Marketing: Develop a content strategy to provide value to your audience. You can include blog posts, videos, and infographics in your site to attract, engage, and retain customers.

Social Media: Leverage social media platforms to build a community and engage with your audience. Develop a consistent posting schedule.

Search Engine Optimization (SEO): Optimize your website for search engines to increase visibility in search results. You should choose relevant keywords, meta tags, and quality backlinks to increase the visibility in search engine.

Email Marketing: Build an email list and use email marketing campaigns to promote products and build customer loyalty.

WhatsApp Marketing: You can build WhatsApp number list and you can share your product details and campaigns in WhatsApp groups and channels.

6. Customer Service and Satisfaction

Excellent Customer Support: Prioritize responsive and helpful customer service. Quick response times and issue resolution can turn customers into loyal advocates.

Feedback and Reviews: Encourage customers to leave reviews and feedbacks once they receive and use the products. If there is any negative comments then address it immediately and provide professionally maintained solutions to the users and use criticism constructively for improvement.

Returns and Refunds: Create a clear return policy and make the process as hassle-free as possible for customers.

7. Scaling and Growth For Profitable eCommerce Business

Data Analytics: Continuously analyze website data and sales metrics to identify opportunities for improvement.

Paid Advertising: Consider investing in paid advertising, such as Google Ads or Facebook Ads, to expand your reach and attract more customers.

Expanding Product Lines: Gradually expand your product offerings and consider entering new markets or niches.

8. Adaptation and Innovation

Stay Updated: Keep abreast of eCommerce trends and technological advancements. Innovation can set you apart in a rapidly evolving market.

Adapt to Feedback: Listen to customer feedback and adapt your business accordingly. Their insights can guide you to make necessary improvements.

9. The Road to Profitability

Patience and Persistence: Understand that building a profitable eCommerce business takes time. Be patient, stay persistent, and continuously refine your strategy.

Diversification: Consider diversifying income streams by offering subscription services, creating digital products, or expanding into affiliate marketing.

10. The Future of Your eCommerce Business

Long-Term Vision: Set clear long-term goals for your business, such as achieving a specific revenue milestone or becoming a recognized industry authority.

Legacy and Sustainability: Plan for the sustainability and potential legacy of your business, whether through succession planning or charitable initiatives.

In conclusion, starting a profitable ecommerce business is a rewarding but challenging endeavor. Success comes from a combination of passion, strategic planning, adaptation, and dedication. By following this guide and staying committed to your vision, you can build a thriving eCommerce business that not only generates profits but also makes a positive impact on your life and your customers.

If you are a shopping enthusiast and looking for top online shopping sites for women in India then worry not, I’ve collected best online shopping sites for you which has range of quality clothing varieties with decent discounts. These top 10 online shopping sites for women in India are based on the customer satisfaction taken from the user reviews from these sites, social media and other customer review platforms.

Online marketplace or online shopping sites are the e-commerce sites where third party vendors sell their products and services to the consumers and the transactions are processed through the payment gateways integrated with the sites. Sometimes the products are bought and sold online through the site owners only and sometimes they play as a facilitator where various vendors are given the platform to sell their products and all other services such as payment and shipping of the products are provided by the site-owner.

The online shopping has changed the dynamics of shopping which essentially connects buyers with the sellers and handles the payment processing of any orders with an extra level of security for consumers and assistance for sellers as well as buyers both.

We have already covered the top 30 shopping sites in India, now let’s take a look into women centric online shopping sites in India.

1. Nyka

Nykaa is a Mumbai-based multi-brand beauty retailer selling cosmetic and wellness products. Founded by Falguni Nayar, Nykaa began as an online retailer in April 2012 and opened its first physical retail store at T3 Terminal, Indira Gandhi International Airport in November 2015. This is women centric online shopping site and placed among one of the top online shopping sites for women in India.

2. Koovs

Koovs is a one- stop online fashion portal with exhaustive women’s wear The Edit – an amalgamation of famous fashion labels and a collection of products that can’t be found anywhere else. Women can avail the best of fashion from London, India and the rest of the world. They have a team of designers at work in London who bring together a private collection by Koovs that launches a new trend every month. With over 150 new products introduced on the site each week, all collections at Koovs[dot]com have been touted as super-influencers which all makes this site one of the most visited top online shopping sites for women in India.

Koovs was founded by Amit Shukla, Kanishk Shukla, Manish Tewari in 2009 headquartered at Gurugram.

Koovs customer care number and email

• • Email – You can send them email after login into their portal and directly through care@m-eretail[dot]com
  • Toll Free – 0124-6770000

3. Shein

SHEIN is an international B2C fast fashion e-commerce platform with a main focus on women’s wear. SHEIN mainly targets Europe, America, Australia, and the Middle East along with other consumer markets. The rand was founded in October 2008, and since then it has upheld the philosophy that “everyone can enjoy the beauty of fashion.” It ships the products to more than 230 countries and regions around the world.

It is running in India under SINO INDIA ETAIL PVT LTD headquartered at Mumbai. It is founded by Chris Xu and made good place among the top 10 online shopping sites in India.

Shein customer care number and email

• • Email – You can send them email/submit ticket after login into their portal, can live chat and book a call
  • Toll Free – NA

4. FabAlley

FabAlley is running under High Street Essentials Pvt Ltd., is an online fashion store for taste-makers and trend-breakers all over the country. When it comes to online shopping for women looking for the latest fashion trends, FabAlley is the one-stop destination. Started in 2012 from Noida, this online fashion store comprises of the trendiest tops, hottest dresses, skirts, jackets, shoes, bags, accessories and fashion jewelry for women online shopping.

FabAlley was founded by Tanvi Malik and Shivani Poddar.

FabAlley customer care number and email

• • Email – You can send them email after login into their portal and directly through customercare@faballey[dot]com. You can send email at wholesale@faballey[dot]com for the trade enquiry.
  • Toll Free – +91-8929987349 (WhatsApp)

5. LimeRoad

LimeRoad was founded to bring you products that you will fall in love with; to give you a chance to create your own space, to tap into those hidden talents and make your personal looks and collections; to help you share your creations with friends to get that second opinion, to inspire or be inspired; and to help you shop in a way that you will find mesmerizing.

Founded by Suchi Mukherjee, Prashant Malik, and Ankush Mehra and funded by Lightspeed Venture Partners and Matrix Partners India.

LimeRoad customer care number and email

• • Email – You can send them email after login into their portal
  • Toll Free – 0124-6683700 / 0124-4420900

6. StalkBuyLove

StalkBuyLove is a one-click “en Vogue” destination. You can get your daily dose with the trendiest styles and best fashion inspiration updated on its fashion portal every day. They provide unprecedented access to the hottest and handpicked looks of the current season; looks that are inspired from celebrities, European catwalks and high-end luxury labels. As soon as they design new styles, it becomes accessible online within 10 days from conceptualization.

It is a Delhi based company founded by brother sister duo Tushar Ahulwalia and Rashmi Ahulwalia in 2012.

StalkBuyLove customer care number and email

• • Email – You can send them email after login into their portal and directly through contact@stalkbuylove[dot]com.
  • Toll Free – 011-40007000

7. Only

ONLY is about you – and ONLY you. It is an amalgamation of western fashion forward styles, high quality and great value is what makes ONLY truly unique. Each style is created with this special ONLY feeling, which resonates with the self -confidence, style and carefree attitude of the style conscious millennial.

Started operations in 1995 in Denmark, and forayed into the Indian market with the launch of the first store in Mumbai in 2010. Currently they have 53 exclusive brand outlets, and 140 shop till date.

The ONLY collections of high fashion western wear feature an inimitable, modern identity coupled with attractive styles and international class.

Only[dot]in customer care number and email

• • Email – You can send them email after login into their portal and directly through help@only[dot]in.
  • Toll Free – 022-66489080

8. Femella

Femella is a brand dedicated to creating clothes you will love to wear. Each and every piece of clothing you will find here is thought through. From the design, fabric, patterns, silhouettes, the stitching, all the way down to the label.

The company is based on Gurugram, India.

Femella customer care number and email

• • Email – You can send them email after login into their portal and directly through info@femella[dot]in.
  • Toll Free – +91-7861023223, +91-124-2451063

9. HideSign

From its artisan roots of a two man workshop to a company of 3000 spread all over the world, Hidesign has stayed true to its strong heritage of craftsmanship and innovative design. Hidesign stands out for the sensuous naturalness of its high quality leathers and the smooth soft glow of its solid brass fittings in the leather goods it handcrafts.

Hidesign was started in 1978, as a hobby by Dilip Kapur on his return to India after his Ph.D in International Affairs in the United States. The first few bags were different compared to anything being manufactured in Europe and America at that time. From small alternative shops in San Francisco and London, the bags moved to the first adventurous department stores in the early 1990s in London, California and Australia. Hidesign launched its first exclusive boutique in India in 1998 and has quickly grown to 84 exclusive stores and a distribution network in 23 countries that has placed its product in over 2000 stores across the globe.

HideSign customer care number and email

• • Email – You can send them email after login into their portal and directly through info@hidesign[dot]com.
  • Toll Free – +91-9444274242 

10. Zivame

Zivame offers solutions for every stage in a woman’s life with discreet packaging, easy return and exchange policy. All orders are dispatched in discreet and office-friendly plain packaging. They ship orders in plain brown boxes or generic white poly bags. Their shipping label does not mention the product names. All these safety features make this one of the most trusted top 10 online shopping sites in India by the women.

Zivame customer care number and email

• • Email – You can send them email after login into their portal and directly through feedback@zivame[dot]com and customercare@zivame[dot]com
  • Toll Free – 0821-4232000

11. Voonik

Voonik is a fashion marketplace for women with a focus on personalization, Voonik believe every woman can be fashionable everyday. To deliver this promise, they have built a sophisticated stylist recommendation functionality. Using their in-house AI platform, they help users discover the most relevant fashion that suits their body, lifestyle, personality and budget.

The company is based in Bengaluru, Karnataka which was launched as a personal mobile application, before developing a website.

Every product you order from Voonik will be delivered to your door step. You can choose to pay through Cash On Delivery or have it prepaid. They have easy return policies which ensures that if you don’t like something they take it back in a jiffy way which makes it one of the most visited top 10 online shopping sites for women in India.

The site was founded by Sujayath Ali, Navaneetha Krishnan in 2013.

Voonik customer care number and email

• • Email – You can send them email after login into their portal and directly through care@voonik[dot]com
  • Toll Free – 080-4444-3333, 080-3345-6789

Disclaimer- Numbering and order of these top 10 online shopping sites for women does not mean ranking of these online shopping sites.

Image credit- Canva

eCommerce major, Amazon India, has launched a card-less EMI option using Amazon Pay through which customers will be able to purchase high value items without using credit card.

This offer has been launched keeping in mind the festive season and to take on Walmart owned Flipkart and attract more customers.

“Amazon Pay EMI is the hassle-free way to get instant credit, via a completely digital process, for purchases using EMI on Amazon.in.”

The new cardless credit facility offers an EMI from INR 8000 to up to INR 60,000 over a period ranging from 3 to 12 months for any purchase made through Amazon.in.

Amazon customers need to complete a one-time setup process in order to avail the Amazon Pay EMI payment option checkout on Amazon.in to make payments over EMIs ranging from 3 upto 12 months.

Customers will also be able to keep a track of their purchases, repayments from a dashboard of this payment mode. Here are all the things you need to know about this new payment option from Amazon.

Steps to avail CardLess EMI Option

Amazon Pay EMI is available only for mobile platforms. The payment mode is applicable for single item purchases and the minimum purchase amount is INR 8,000 to avail Amazon Cardless EMI facility.

The e-commerce giant claims that users can get credit within 60 seconds and there are no processing fees or hidden charges of any kind. However, the feature is applicable only on single item purchases without an exchange offer.

Here customers need not to enter any credit/debit card details such as credit/debit card numbers etc.

1. Go to Amazon Pay EMI registration page on your Amazon.in mobile App
2. Tap on Amazon Pay EMI > Register
3. Provide your PAN and Aadhaar/Virtual ID (VID) details for verification
4. Complete the process of verification by entering the OTP received on your registered mobile number
5. Now Amazon sends an approved Amazon Pay EMI limit on your screen
6. Choose the auto-repayment option by selecting the debit cards from banks mentioned by Amazon
7. Link your bank account/debit card to process your monthly EMI repayments whenever you use this limit for booking
8. You will be charged for an amount of up to INR 5 to verify your details. This amount will be refunded to you in 3-5 business days

To be eligible for this facility, a customer needs an Amazon ID, a valid Aadhar or PAN card and a bank account. Banks currently supporting this facility include Canara Bank, Citi Bank, HDFC Bank, ICICI Bank and Kotak Bank.

Recently, Amazon pay acquired app aggregator Tapzo and invested in ToneTag for contactless payment.

Image credit- Canva

It’s been a few months since we added anything to the laptops section of our buyer’s guide, so we figured it was time for an update. Dell’s new XPS 13 was a standout at CES this year, offering a nearly bezel-less 13-inch display packed into an 11-inch machine. It weighs just 2.6 pounds, too, putting it on par with Lenovo’s equally svelte Yoga 3 Pro. If price is a factor, HP’s Stream 11 is a great deal at just $200. This so-called Chromebook killer may not be the fastest, but it’s able to run regular Windows applications and has a funky design, to boot.

>>> Protect Your Vehicle Assets with GPS Monitoring Devices

Here is a list of Top 14 Laptops you can choose from-

1. Dell XPS 13 (2015)

A bezel-less screen, Dell was able to pack a 13.3-inch display into the body of an 11-inch machine. The resulting 2.6-pound laptop is still over a third of a pound lighter than the MacBook Air and boasts a stylish carbon-fiber design, a comfy keyboard, speedy performance and decent audio with a cost approximately USD 800.

2. Acer Aspire S7-393

With a new Broadwell processor on board, it’s a better deal than ever. The S7-393 has a super-slim, 2.87-pound chassis with a 1080p (or even 2,560 x 1,440) touchscreen. The battery life is decent, considering the lack of space for a large cell, and it’s much quieter than others in price range around USD 1300.

3. Lenovo Yoga 3 Pro

This ultra-flexible laptop inherited the same stunning 3,200 x 1,800 screen as its predecessor, but it’s 17 percent thinner and 15 percent lighter, weighing just 2.6 pounds. The only tradeoffs here have to do with that amazingly svelte exterior: The paper-thin design makes for a flat keyboard, and with limited space for the battery, the runtime is short compared to the competition. Its price range is USD 1275.

4. Apple MacBook Air

Air comes in 11- and 13-inch sizes, with a sleek, lightweight wedge design, comfy keyboard and reliable trackpad. To top things off, it has phenomenal battery life, running somewhere between nine and 12 hours on a charge make it one of the best laptops. Its price range is USD 899.

5. Dell XPS 12

Its flippable screen of 1,920 x 1,080 display is easy on the eyes. This iteration has improved specs, including Intel’s latest Core i7 processors and battery life rated for nearly nine hours.  Factor in the durable build quality, and the XPS 12 maintains its spot as one of the more memorable ultraportables on the market. Its price range is USD 1100.

6. Apple MacBook Pro with Retina 13 inch

The battery life is almost as good as the Air, clocking in at around 11 hours and it’s only a touch heavier as well. The 13-inch version costs considerably less then the $1,999 15-inch Pro, albeit without a discrete GPU option. Price range is USD 1299.

7. Dell XPS 15

There’s an Intel Core i7 processor, a 2GB GPU and up to 1TB of internal storage with a 3,200 x 1,800 display available as an upgrade option. Its price range is USD 1600.

8. Samsung ATIV Book 9 Plus

A razor-thin body with the screen resolution up to 3,200 x 1,800. Battery Life is longer than ever offering about nine hours of video playback. The Book 9 Plus also pumps out respectable audio, especially for such a slim system. The good news here is that you can get a machine with one of Intel’s fifth-gen processors now and its price range is USD 1299.

9. MSI GT72 Dominator

The GT72 Dominator is a beast, especially when fully outfitted with NVIDIA’s latest GPU and up to 32GB of ram. It’s not just graphic performance either, the keyboard design, audio quality and even battery life (leveraging its GPU switching feature) are top notch. Price ranges upto USD 1700+.

10. Dell Alienware 17

Alienware has long been one of the top gaming laptop brands with 17 inch big screen and a quad-core Intel Core i7 processor. Its price range is around USD 1500.

11. Razer Blade 2014

A speedy Core i7 processor and 14-inch, 3,200 x 1,800 resolution display packed into a 4.47-pound, 0.7-inch thick package in a price range of USD 2200.

12. Samsung Chromebook 2

Surprisingly premium quality, it has a unique faux-leather lid and is one of the only models to rock a full HD display (at least on the 13-inch model). The device packs a solid design and incorporates a spacious keyboard and a well-tuned trackpad in price of USD 400.

13. HP Stream 11

Small netbook-like laptops that actually run regular Windows programs. One of the first, and perhaps best, of the bunch is the HP Stream 11. The cute, lightweight design includes a comfy keyboard, a $25 Windows Store gift card and a full terabyte of OneDrive cloud storage in a very attractive price range of USD 200.

14. Acer C720 Chromebook

The Intel Celeron processor, 2GB of RAM and 1,366 x 768 display are on par with rival machines, but you really can’t beat the C720’s $199 price tag. There’s the option to upgrade to a touchscreen for $100 more and a Core i3 version is available for $350, but with a modest difference in performance, it may be worth saving your money.

Image credit- Canva

Online shopping is the process where consumer directly buys goods or services from a seller in real-time, without any middle man or service, over the Internet. It is a form of electronic commerce or e-commerce. An online shopping website is the medium to avail these services. The process is called business-to-consumer (B2C) online shopping. When a business buys from another business, it is called business-to-business (B2B) online shopping.

In the beginning, Amazon launched its first online shopping site in 1995 and then ebay introduced the same concept. Now a days online shopping has become the day to day life necessity because here consumer gets benefits and these type of sites are growing like a mushrooms but here I’ve selected some of the top most online sites among them. Here they are-

1. Flipkart

Flipkart is an online e-commerce company, it was acquired by Walmart and Headquartered in Bangalore, India. Founded by Sachin Bansal and Binny Bansal in 2007.

Products range: Initially started with Books, then electronic items, media (including music, movies and games) and mobile phones and accessories, cameras, computers, pens & office supplies, computer accessories, home and kitchen appliances, personal care, health care, gaming consoles, audio players and televisions, health & beauty products, Lifestyle products which includes watches, belts, bags & luggage, toys, posters and apparel retailing. It is acquired by Walmart last year, due to wide range of products and satisfactory services, it is one of the top 30 online shopping sites in India. The marketplace is Venture capital funds – Accel India and Tiger Global

Acquisitions:

• WeRead – A social book discovery tool, 2010
• Mime360 – A digital content platform company, 2011
• Chakpak[dot]com – A Bollywood news site that offers updates, news, photos and videos, 2011
• Letsbuy[dot]com – India’s second largest e-retailer in electronics, 2012
• Myntra – India’s largest fashion site, 2014

Flipkart customer care number and email

• Email – You can send them email after login into their portal and directly through cs@flipkart[dot]com
• Toll Free – 1800 208 9898

2. Snapdeal

Snapdeal is an online shopping site owned by Jasper Infotech Private Limited, headquartered in New Delhi, India which deals in Mobiles, Electronics, Books, Fashion accessories, Apparel, Footwear, Kids, Home and Kitchen, Sports, services like Restaurants, Spas & Entertainment etc.

Founder: Kunal Bahl and Rohit Bansal launched in February 2010, the marketplace is funded by Nexus Venture Partners and Indo-US Venture Partners, Bessemer Venture Partners

Acquisitions

• Grabbon[dot]com in June 2010 (Bangalore-based group)
• esportsbuy[dot]com in April 2012 (An online sports goods retailer based out of Delhi)

Awards:

• Indian eRetail awards 2012 by Franchise India
• Red Herring Asia Awards 2011
• WAT awards 2012
• ‘Young Turks Awards’ by Mercedes Benz and CNBC-TV 18

Snapdeal customer care number and email

• Email – You can send them email after login into their portal and also also through help@snapdeal[dot]com
• Toll Free – +91-92126 92126

3. Amazon

Amazon is an American multinational electronic commerce company, which is headquartered in Seattle, Washington, United States.

Status: World’s largest online retailer and it is one of the top 30 online shopping sites in India.

Manufacturing Products: Amazon Kindle e-book reader and the Kindle Fire tablet computer—and is a major provider of cloud computing services

Founder: Jeff Bezos (Chairman, President and CEO)

Launched in: As Cadabra in July 1994, and the site went online as amazon[dot]com in 1995

Areas covered: Worldwide (Separate site for different countries like United States, Canada, United Kingdom, France, Germany, Italy, Spain, Japan, and China)

Naming Logic: Renamed after the Amazon River, one of the largest rivers in the world

Amazon started as an online bookstore, but soon diversified, selling DVDs, CDs, MP3 downloads, software, video games, electronics, apparel, furniture, food, toys, and jewelry

Other Concerns:

• A2Z Development
• A9[dot]com
• Alexa Internet
• Amazon[dot]com
• Amazon Kindle
• Amazon Studios
• Amazon Web Services
• Audible[dot]com
• dpreview[dot]com
• Endless[dot]com
• IMDb
• LoveFilm
• Zappos[dot]com
• Woot
• Junglee[dot]com

Amazon customer care number and email

• Email – You can send them email after login into their portal and also also through grievance-officer@amazon[dot]in
• Toll Free – 1800 3000 9009 and 1800-419-7355

4. Nykaa

Nykaa is a Mumbai-based multi-brand beauty retailer selling cosmetic and wellness products. Founded by Falguni Nayar, Nykaa began as an online retailer in April 2012 and opened its first physical retail store at T3 Terminal, Indira Gandhi International Airport in November 2015. This is women centric online shopping site and placed among one of the top 30 online shopping sites in India.

5. Myntra

6. Yebhi