For everyone that has ever worked at a job will eventually come a time when you want to do more than just work. Building an empire or a small business is the American dream for anyone who doesn’t want to be their own boss. The landscape of marketing has changed where all one had to do, long time ago, in order to get customers to walk in through the front door, was to take out advertisement space in a magazine, newspaper, or a billboard if they happened to have enough money.

In order for anyone to start up a meaningful business, they have to take their online presence even before one decides to go ahead and start up their business. After all, success is all about planning.

Creating your online presence is no small a task neither is it an impossible task to incorporate various elements in order to achieve results, in this case, which is, an optimized website-easy to access and navigate. Having a website is not enough since one needs unique and engaging content to put up in the services and or products that your business offers. A business also requires a sound yet unique social media marketing campaigns for they are more engaging and connect the audience straight to the core of your business. Websites can be hosted on cloud-based servers such as those offered by Amazon Warehouse Services (AWS). The backbone on your social media and online presence requires a reliable and cost-effective solution, and selecting the right option can be an overwhelming task at times since there are so many different options.

Internet Connections And Service Providers

Broadband and high-speed internet are terms that are thrown around when it comes to ISP marketing. The terms broadband and High-speed internet refer to an internet connection that offers faster download and upload speeds as compared to the dial-up internet. Most, if not all, internet connection options that are available are typically faster than dial-up services. The newest and the latest term that has appeared is Wideband. Wideband internet refers to an internet connection that is normally 50 Mbps often exceeding the speed.

The options are quite simple in terms of internet connection types that meet the Wideband standard and often limited to 3 different option.

The most cost-effective is DSL followed by cable and then the most costly option is fiber.

The faster the internet connection the greater the cost in terms of both – the reoccurring monthly subscription charges and equipment. The best deal in terms of value would be a cable internet connection such as Spectrum Charter for its various Spectrum offers and deals. It is reliable as well as inexpensive.

Static Versus Dynamic IP Address

When acquiring internet services for business the option to either have a static or dynamic Internet Protocol (IP) address is always an option.

A majority of service providers will by default set your business and its internet services up using a static IP address however when selecting high-speed internet plans than most default to the dynamic variation.

A static IP address is considered an add-on services and bring with them an additional cost of $10-$15 a month.

When a device is assigned a Static IP address then the IP address does not changes and dynamic IP address is assigned as a device connects to the network. Static IP address is performed so that you can know which resources and equipment are utilizing the network allowing you to limit access and track resources in case of misappropriation of assets by employees.

As mentioned most ISP will go ahead and issue you a dynamic IP address by default since it is simpler and easier for them to manage due to the automation factor involved.

Dynamic address is better in the sense that they do not require IP configurations on routers and the end result is the increased difficulty for would-be hackers.

A dynamic IP address is suitable for a majority of business unless you happen to have servers that access remote connections and computers. Static IP address is also preferred when it comes to hosting services for websites, E-mail, and VPN services.

FACTORS TO TAKE INTO CONSIDERATION WHEN SHOPPING AROUND

The three factors to take into consideration when shopping around for internet are the connection speed, bundling options, cost and services availability. Regardless of the nature of your business owners want a connection that is always up and fast regardless of the number of users connected to the network even during peak times. A website that does not load quick or a transaction that takes too long adds unnecessary complications that will lead to your consumer and customers becoming frustrated.

The second most important factor to take into consideration are the services that you can bundle together since a telephone connection will definitely be involved. Bundling might seem like the sane option since it resolved is cost saving as compared to sourcing service from different vendors.

Most ISP will offer the option of a telephone connection, however, one important thing to take into consideration is that the telephone connection would be a VoIP connection that is dependent on your internet connection. What this means is that if your internet connection goes does so will your telephone connection since the internet is required for functionality. So it may appear that you are saving money when bundling services together you, in fact, may be doing more good than harm.

Service availability is the last yet most important factor to take into consideration when selecting a service provider. The rule of thumbs is as follows, the further away you are from a node or a connection point the poorer the internet connection. Before with cable, fiber, and DSL based internet connection you had limited options in terms of who you vendor would be. Due to the emergence of 5G technology, the available services providers will be increasing due to the fact the cellular service providers will be offering alternatives to your traditional services provider. These 5G connections will be able to offer fiber-like gigabyte internet speed wirelessly.

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