Content Marketing is the way to share your content among your relevant audience. A unique, well structured and audience targeting content plays a very crucial part to grow traffic to your blog/website. This is why all digital marketers should utilize content marketing strategies to grow audience engagement as well brand reputation.

If you don’t know how to create content marketing strategy, the best option is to consult with a reputed content marketing agency. Because professional content marketers can create engaging contents and represent in the way your relevant audience love to go through. Here are the Top 5 ways to create content marketing strategy which are also utilized by the top best content marketing company.

1. Develop Search Engine Optimized Content

Content Optimization is the first and necessary step to Content Marketing. Use the highest searchable and low competitive keywords as the best adopted SEO practices. Bloggers can head to UberSuggest, Google Keyword Planner or get Chrome Extension named “Keywords Everywhere”. These tools help you to search the top LSI keywords to include within your website or blog. While developing your content, you shouldn’t miss out audience’s interest at any part of your content.

2. Create A Long Form & Impressive Content

A long form, unique and easy-to-read content is always liked by the readers as well as the search engines. Your content should have 2000 words approx. Content should be well-researched, well-structured and the most important part is, it should be the audience targeting.

Before creating content title, description you must try to know your audience mind. Go through your content from top to bottom and analyze whether it is impressive for your audience. Once you make sure for the quality and high searches keywords placement, you can publish your content in your blog.

3. High Quality Video Marketing

Videos are mostly used nowadays to promote brand, products, and services. 90% of us love to see videos rather indulging to read long-formed contents. Therefore, create catchy HD videos and publish them on YouTube and other video submission sites.

But, make sure you have created keywords optimized, unique and catchy title for your videos. Publish a high quality, attractive, descriptive content on your videos. You must include the part which your audience is curiously searching. If you are already doing so, you are going greatly to engage huge relevant audience.

4. Catchy Infographics

After Videos, Images are the second largest source to attract targeted people to your business. Images are the best medium to showcase your products and services in a short way. Images should be created in the way that they are self-explanatory to your relevant audience.

Images should be crafted in high resolution. It shouldn’t lose pixel quality whether it is seen on any device. You should spend ample time to research for the accurate analytics and story that you want to show in your infographics.

5. Use Social Networking Platforms

Social media platforms, having million of active users, are the best gateway for content marketing. Many social media sites like Facebook, LinkedIn allow you to publish long form articles and blogs. Twitter has the different story as you can only play with 140 characters. So, you can organize chats to boost your brand awareness.

But, before publishing, you must know what your audience love to look in your content. Think psychologically, what’s the problem that your audiences usually face. Create your content accordingly and publish on social media sites.

Image credit- Canva