If you are a company and searching the tools for social media monitoring then you are at the right plane, I’ve compiled these tools for social media monitoring based on relevancy and capabilities. These tools enable you to keep track of every hashtag, keyword, account, and conversation that is relevant to your business. The best part of these social media tools is that they are huge time savers.

This will ease your act of paying attention to what is being said on social media about your product, brand, campaign, etc. Moreover, these tools will help you to track key social metrics like social share of voice and brand awareness.

These types of information are usually used to measure ROI (Return On Investment) and test messaging. After collecting these pieces of information, you can utilize them to look for trends and insights.

Best Tools for Social Media Monitoring

Social media monitoring tools are excellent in their own way and will suit several social media monitoring needs. Just think, checking each social media network for hashtags, keywords, mentions, etc., can take up your whole day. For example, finding the best laptops in India. Here, the best tools for social media monitoring can come into play.

Now, let’s not make you wait any further; here are the top 5 best social media monitoring tools that can make your task easy.

1. Hootsuite Social Media Monitoring Tool

Hootsuite is a premium social media monitoring software that monitors relevant conversations related to your business, products, and industry on social media and provides relevant insights for the same.

This tool helps to measure your results against competitors and separates conversations from your owned and paid media. Moreover, it filters out conversations by location, language, and keywords.

The best part of choosing this social media monitoring tool is that it manages your entire presence on all social platforms from a single place. However, the only negative feedback is that the price is a bit higher than other social media monitoring tools.

2. Google Alerts

Google Alerts is one of the most trusted social media monitoring tools. This tool is very useful, especially if you are looking for a basic monitoring solution for your small business in 2021.

Google Alerts enables you to monitor the entire web for mentions of relevant topics, your competitors, and your company. While using this tool, you can set receive alerts for specific notifications that you truly want to receive.

The best advantage of using this monitoring tool is that it is completely free to use the mention tracking solution. If you have a startup business and cannot afford funds for social media monitoring tools, then you can use this tool. However, keep in mind that this tool only contains basic functionalities.

3. Digimind For Social Monitoring

Digimind is another best tool for social media monitoring in 2021. It is actually software that serves as a beautiful visual representation of your brand’s social performance. At the same time, it enables you to monitor your own social media posts and operate competitive analysis for the same.

The best part of using this software is that it monitors thousands of internet sources to collect brand intelligence. However, you need to go through all the posts to find relevant data, so this is very time-consuming.

At the same time, this tool will help you to understand your brand’s online presence to a great extent. You can also use the mobile app version of this software to make your task easy.

4. BrandWatch

BrandWatch is another best tool for social media monitoring in 2021. You can use this tool to get an overview of your brand mentions’ volume and compare it with competitors. The best advantage of this is that it helps to monitor brand settlement in real-time, helping you find your target audience.

On the other hand, this is a highly customizable social listening tool that makes your data easy to understand and share. Besides, it gets your software to operate properly and the loading time is slow.

Basically, this tool enables you to know what your customers are talking about your brand online and what are their basic requirements. Thus, this is all in one tool that will make your work effortless.

5. Keyhole For Social Media Monitoring

Keyhole is another best tool for social media monitoring. This is a social media analytics solution that enables you to monitor relevant conversations online and track hashtag performance.

This dashboard is very user friendly and does a lot of task at the same time which other tools cannot perform. The data reports are comprehensive yet very easy to read and understand.

This is not a free tool, but the results that it delivers are truly worth it. The other features of this tool are very useful for your brand to measure all the insights related to the same.

The Final Thoughts

You can also consider the social media monitoring tools or web apps that can be useful. There are many tools to consider for social media monitoring and the above-listed ones are some of the best ones that you can choose.

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