Social media marketing and digital marketing go hand in hand. That’s why social media marketing and digital marketing both are known as digital campaigns. No doubt, habits change over time and new platforms also come into existence. All of these platforms exert some impacts on the behavior of the people. That’s why marketers also take an overview of the behavior of the people and try to use such techniques that are helpful for them to grab the attention of the audience. Here, we will discuss how social media marketing trends are helpful for people to gain more traffic.

1. The Digital Detox

According to a report, there are almost 3.484 billion social media users all around the world. The most interesting thing is that there is a 9% increase in social media users as compared to the last year. Therefore, we can say that almost 45% of the world’s population is using social media and social media platforms have become the most important platforms for the brands in order to advertise themselves. Now, the problem is that there are also some people who are permanently leaving their social media accounts. Therefore, we should not only restrict our business to social media only. Along with social media marketing, it is also necessary for us to use some other platforms like search engine marketing and email marketing. Its reason is that these channels will also be helpful for us to gain more sales.

2. Build Social Media Marketing Communities

To build social media communities is a big opportunity for the brands to engage with the audience. For this reason, you should try to share posts regularly. Its reason is that if you share posts regularly, it will ensure your presence to the audience members. Moreover, it is also necessary for you to cultivate and encourage interactions with the audience members by sharing these posts. That’s why we can see that almost all the big brands have large social media followings. When they share their content or links of their products with the audience members, they will get lots of engagement from their followers. As a result, they are able to increase sales of their products.

3. Influencer Marketing Will Continue To Grow

According to the results of a report, it is estimated that almost 60% of marketers will try to increase their influencer budget in upcoming years. Its reason is that most of the customers try to get a review from their friends and family members before purchasing any product. In their friends, there come their fellows, celebrities and expert persons in their fields. After getting suggestions from these friends on social media platforms, they will try to purchase anything without feeling any kind of hesitation. That’s why marketers should try to spend a huge amount in order to influence the mind of the people towards their products. For this reason, they can hire celebrities and expert people. These celebrities and expert people will share reviews of your products on their social media accounts. As a result, the customers will think that your products or services are genuine for them and they also try to purchase your products and services.

4. Shopping On Social Media

In this year, shopping from social media has become a trend and there is a possibility that this trend will grow in upcoming time. Nowadays, it is possible for the customers to purchase anything online from social media sites just by sharing their credit card information. There is a possibility that almost all the big brands will try to provide an opportunity for online shopping to their social media followers. Moreover, it will also be easy for small businessmen and startups to sell their products and services on social media. As there are millions of social media users, therefore, if you are able to do social media marketing in true senses, you will be able to gain more sales of your products and services.

5. Stories Will Become Marketers Darlings

First of all, these stories were popular only in SnapChat but now, these stories are equally important on Instagram, Facebook and YouTube. With the help of these stories, it is easy for users to share hot news. In a similar way, stories are also helpful for social media marketers in order to increase the sales of their companies. With the help of these stories, they will try to share the most important sales and discount offers. By seeing these sales and discount offers, the customers will try to avail these opportunities. As a result, the sales of your company will increase.

6. AR Will Become Mainstream in Social Media Marketing

AR (Augmented Reality) technology is also getting fame among the customers as well as among the stakeholders. With the help of AR technology, it is possible for the stakeholders to provide special offers to their customers and it is also possible for the customers to gain these offers of stakeholders. For example, if you want to buy your home, with the help of AR technology, it will be easy for you to show the complete interface of your home to the buyer. That’s why it is expected that it will be a new trend in social media marketing in coming years.

7. Don’t Ignore Chatbots

First of all, when these chatbots were introduced, customers were able to get the answers to prewritten questions only. In 2019, these chatbots are linked with web and these chatbots try to provide the possible answers to the customers’ questions by searching these questions on the web. In upcoming years, it is expected that chatbot communication will grow and it will be possible for these chatbots to communicate with lots of customers at a time. By seeing this kind of effectiveness of the chatbots, it is also possible that more and more stakeholders will use these chatbots in order to communicate with each other.

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