If you are in search of top SEO Tools to improve website ranking and to optimize and place your site at better Google ranking then your search ends here. I’ve explained these SEO Tools in 6 categories such as On page SEO tools, Site performance tools, Search results tools, Keyword analysis tools, Content optimization tools and Overall measure and track SEO success tools. You can follow the article for the top 6 SEO tools to improve website ranking which will help you get rid of thinking about website ranking.

Have you ever pondered about how to get your website ranking on the top of search results?

Of course, you can!

Every business yearning to be flourish online, but it isn’t always an easy-peasy task.

You need to have a well-performing website that not only represents your business but also takes it to the next level. You certainly need appropriate SEO techniques, for your website to perform or else, it’s similar to junk.

So, what do you mean by SEO?

SEO is a smart way that increases the quality and quantity of a website’s traffic by improving rankings on the search engine. Yes, SEO is indeed time-consuming technique as it needs miscellaneous actions, but in the end, it’s effective!

As a marketer, you may want to achieve big in minimum time to lead in the competition. Of course you can do that, utilizing SEO tools that certainly help!

Whether it’s about the complete analysis of a website, identifying indexing or crawling issues or fetching all the backlinks from domain within minutes, these tools have always been the right medium of performing these crucial tasks. They enable you to accomplish a set of tasks quite efficiently.

Choosing the best SEO tool can be a battle for anyone, as every tool has its positives and negatives.

Following is a compiled list of top 6 genuine SEO tools to improve website ranking that you can use in 2019, to improve your online marketing as well.

1. FIX ON-PAGE TECHNICAL ISSUES

On-Page matters a lot in SEO. Without proper on-page optimization, nothing will happen! All your efforts will go in vain.

Therefore, technical diagnosis is important.

The Website Auditor is an amazing SEO tools to improve website and for identifying technical glitches which may affect your SEO efforts. There’s a free version that allows you to inspect more than 500 URLs. With the help of this tool, you can examine your site’s structure, spot crawling, and indexing pitfalls, analyze link structure, optimize site’s content, and do lot more.

You can also try Seoptimer, SiteAnalyzer, Woorank and SEO Site Checkup tools to dig into the entire site and audit it completely.

2. EXAMINE SITE’S PERFORMANCE 

A year ago, Google announced a new ranking algorithm for mobile search, which was named as “Speed Update”. After this update, the page speed became a crucial factor for ranking. Only slow web pages were affected by this update.

As per Global Digital Overview 2019, there are 5.11 billion unique mobile users in the world.

This implies that the site’s convenience is crucial for search results, both on mobile and desktop. In this way, you may ensure your site performs well on all gadgets.

Google’s PageSpeed Insights is a great tool that helps you in examining your site’s performance. It allows you to check your site’s load time, both on mobile and desktop.

You just need to paste the URL you want to evaluate and you are done! This tool will evaluate your website’s performance.

Apart from this you can also check GTmetrix, Uptrends and Pingdom, and to get quick and detailed overview of your site’s speed.

3. SNEAK PEEK INTO SEARCH RESULTS

It’s important to monitor your site’s visibility in search results.

Google Search Console is a free SEO tool that helps you to analyze your site quickly through search engine results. All you need to do is just verify your site by adding some code to your website.

Now, you are in charge!

As an SEO checker tool, Search Console allows you to monitor, maintain, and troubleshoot your site’s presence in search results. It allows you to track search traffic, search appearance, backlinks and do lot more. You can also check that your webpages are well crawlable and indexed. It considers every contingency of your SEO efforts.

Other than this you can also make use of Panguin and Bing Webmaster to dive into search results of your site.

4. GET SET WITH THE RIGHT KEYWORDS

As an SEO expert, you must know about the significance of proper keyword in SEO.

To reap the benefits of SEO, determining the right keywords is the key! However, there are enough tools that help you in identifying the right keywords for your business, but Google Ads’ Keyword Planner is most widely used tool today.

Google Ads’ Keyword Planner is a smart tool for identifying right keywords through an in-depth analysis. It enables you to research and analyze new keywords and evaluate their potential, to finalize the ones that will raise your traffic graph.

You can perform bulk research by entering any 10 keywords to receive handful of suggestions in terms of searches made, and country.

You can also avail free trail of Moz Keyword Explorer, Jaaxy, and Ahrefs Keywords Explorer to discover high-impact  keywords in your niche.

5. OPTIMIZE YOUR CONTENT

Content optimization is the most important part of SEO. Without proper optimization of content, the On-page SEO is incomplete. Make sure that your every web page is technically optimized, and has right keywords. For better results, you need to maintain a fine balance between keyword quality and density.

If you have a website based on WordPress, then Yoast SEO tool can be a great option for you!

You simply need to install the plugin and get your content examined completely on all webpages.  It also highlights content duplicity and readability concerns, that allow you to work your way towards flawlessly optimized content. Yoast SEO plugin can also be used to edit robots.txt, .htaceess files, preview webpages, generate sitemaps and add schema.org.

To diagnose site’s content diligently, you can also try Copyscape, Siteliner and Keyword Density Analyzer.

6. MEASURE & TRACK SEO SUCCESS

If you evaluate something, you can improve it too!

In SEO, from rankings to online traffic, you can track anything.

Measuring the impact of your efforts and ongoing refinement is essential to your SEO success!

You must be aware about where your crowd comes from, for how long they remain on your site and, how do they associate with your content.

To measure all the things together, you can use Google Analytics which is an ultimate and free SEO tool to track user behavior insights. It enables you to monitor real-time traffic. You can even generate a comparison report for any specific time frame.

With Google Analytics, you can set up desired goals, analyze engagement metrics, track search traffic, conversions, bounce rate and more.

Apart from this, you can also lay your hands on Alexa or Similarweb to get a quick overview of your site’s visitors.

IN THE NUTSHELL!

SEO is immensely technical, and constantly changing with time!

With search engines constantly revising their algorithms, rankings are persistently fluctuating leading to intensifying competition.

So this concludes that it’s not easy to fetch desired outcomes, you need to make lot of efforts for your website to shine through the crowd.

With the use of right keywords, even the smallest of effort may start showing positive results.

These SEO Tools to improve website ranking will let you do the job well by making your work easier, but require time and patience on your part.

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Running a business is a huge affair for anyone in any field. All businesses require a lot of effort and care. Business owners who are established and those who are starting their journey in this field have a specific business goal in mind. If the business goal is defined, then fewer problems occur in the conduction of the business. However, in the online field, it is very easy to get confused by the number of platforms present for advertising one’s business. The rising number of business organizations that function online is also another matter of concern. Hence it is very important to know the multiple avenues available for effectively conducting the business.

1. The significance of knowing the platforms present for establishing business enterprises

In the virtual world, there are multiple spaces present for establishing a business. Since the online platform is expanding at a rapid pace, it is very important to identify the areas where the business can be established and actively promoted. Websites, shopping sites, blogs, and social media are to name a few of the platforms present on the online zone for business propagation. However, it is important to understand the suitability of the platform for the business. Some platforms specifically cater to the music business and if the business is not related to that then using those platforms will be useless. Hence when a person is taking up a particular trade, then it is vital to chalk out the places where the product can be promoted and sold.

2. The utilization of multiple online platforms for running a business

In the present world, it can be said without a shadow of a doubt that people believe in multiple platform marketing. Therefore when it comes to social media one doesn’t use only one social site for promoting the business brand but subsequently uses all other allied sites for effective promotion. Advertising on the internet or on social media is very easy but getting that advertising content viewed by others on the virtual platform is the most difficult thing. Hence it can be stated that getting noticed is the hardest task on the online platform and for that purpose, most people use multiple platforms for advertising their business content. The methods which are applied by online marketers include the following:

• Identifying the suitable platform for the business enterprise:

Selecting the correct online areas for promoting or establishing the business is of vital importance. All social media platforms are suitable for business promotion, and many shopping sites sell business products on behalf of particular sellers. Many other service providers help the business owner to create an individual shopping site featuring the products of the business owner. However, making a list of the platforms that will be used for proceeding with the business is the most important factor.

• Maintaining parity and clarity while posting promotional content on multiple platforms:

On social media sites, one can come across Instagram followers on the site of Instagram and similarly on other social sites there will be a number of people who follow a particular account. The business owner aims to ensure that all the followers in all the social media accounts get concise information regarding the brand that they are following. Content has to be well crafted for that purpose, and it is important to tweak the content while posting it on multiple platforms because if the same content is posted, then it will appear uninteresting. The main point or message of the content can be kept the same, but the visuals should be adjusted so that diversity is maintained while formulating the content. The message which is to be delivered through the post should be distinct and easy to understand because a convoluted message is never appreciated by anyone.

• The responsiveness with regard to comments and queries:

When the business is being conducted online, then it is very important to ensure that good customer relationship are forged. Hence it is extremely important to respond to comments especially the negative ones so that the commenter’s know that their opinion is valued. The use of multiple platforms will give rise to comments from multiple social sites or online sources. The task of the business owner is to ensure that no platform is ignored when it comes to customer queries. All the platforms should be checked, and quick replies should be given as and when required.

• Usage of links to social profiles:

In each and every online platform which is being used for business purposes, there will be a section which will be present for describing the person or the company. This is generally known as the introductory section. In this section, the business owner can insert the important social links that are related to the business so that if a person visits a particular social profile of the business owner, then he/she will be able to get information about the other social profiles of the same business owner at the very beginning.

• The building of the social pages and websites:

Designing is of prime importance because if the visual aesthetics are not present in a particular social page or shopping site, then the task of gaining organic visitors will become extremely hard. The website has to be interactively designed, and the posts have to be kept visually vibrant and meaningful for the audience. The implication of interactive designing can be regarded as a form of designing where the user experience is given paramount importance. The social page should have posts that load easily and are rich in content but should not be overpowering. Similarly, websites should be fast so that the virtual visitor doesn’t have to wait for the website to open on the browser.

Hence, many factors govern successful brand promotion across multiple online platforms. For business owners, it is important to keep all the factors in mind so that advertising is carried out in an effective as well as seamless manner.

Image credit- Canva