If you are in search of top SEO Tools to improve website ranking and to optimize and place your site at better Google ranking then your search ends here. I’ve explained these SEO Tools in 6 categories such as On page SEO tools, Site performance tools, Search results tools, Keyword analysis tools, Content optimization tools and Overall measure and track SEO success tools. You can follow the article for the top 6 SEO tools to improve website ranking which will help you get rid of thinking about website ranking.

Have you ever pondered about how to get your website ranking on the top of search results?

Of course, you can!

Every business yearning to be flourish online, but it isn’t always an easy-peasy task.

You need to have a well-performing website that not only represents your business but also takes it to the next level. You certainly need appropriate SEO techniques, for your website to perform or else, it’s similar to junk.

So, what do you mean by SEO?

SEO is a smart way that increases the quality and quantity of a website’s traffic by improving rankings on the search engine. Yes, SEO is indeed time-consuming technique as it needs miscellaneous actions, but in the end, it’s effective!

As a marketer, you may want to achieve big in minimum time to lead in the competition. Of course you can do that, utilizing SEO tools that certainly help!

Whether it’s about the complete analysis of a website, identifying indexing or crawling issues or fetching all the backlinks from domain within minutes, these tools have always been the right medium of performing these crucial tasks. They enable you to accomplish a set of tasks quite efficiently.

Choosing the best SEO tool can be a battle for anyone, as every tool has its positives and negatives.

Following is a compiled list of top 6 genuine SEO tools to improve website ranking that you can use in 2019, to improve your online marketing as well.

1. FIX ON-PAGE TECHNICAL ISSUES

On-Page matters a lot in SEO. Without proper on-page optimization, nothing will happen! All your efforts will go in vain.

Therefore, technical diagnosis is important.

The Website Auditor is an amazing SEO tools to improve website and for identifying technical glitches which may affect your SEO efforts. There’s a free version that allows you to inspect more than 500 URLs. With the help of this tool, you can examine your site’s structure, spot crawling, and indexing pitfalls, analyze link structure, optimize site’s content, and do lot more.

You can also try Seoptimer, SiteAnalyzer, Woorank and SEO Site Checkup tools to dig into the entire site and audit it completely.

2. EXAMINE SITE’S PERFORMANCE 

A year ago, Google announced a new ranking algorithm for mobile search, which was named as “Speed Update”. After this update, the page speed became a crucial factor for ranking. Only slow web pages were affected by this update.

As per Global Digital Overview 2019, there are 5.11 billion unique mobile users in the world.

This implies that the site’s convenience is crucial for search results, both on mobile and desktop. In this way, you may ensure your site performs well on all gadgets.

Google’s PageSpeed Insights is a great tool that helps you in examining your site’s performance. It allows you to check your site’s load time, both on mobile and desktop.

You just need to paste the URL you want to evaluate and you are done! This tool will evaluate your website’s performance.

Apart from this you can also check GTmetrix, Uptrends and Pingdom, and to get quick and detailed overview of your site’s speed.

3. SNEAK PEEK INTO SEARCH RESULTS

It’s important to monitor your site’s visibility in search results.

Google Search Console is a free SEO tool that helps you to analyze your site quickly through search engine results. All you need to do is just verify your site by adding some code to your website.

Now, you are in charge!

As an SEO checker tool, Search Console allows you to monitor, maintain, and troubleshoot your site’s presence in search results. It allows you to track search traffic, search appearance, backlinks and do lot more. You can also check that your webpages are well crawlable and indexed. It considers every contingency of your SEO efforts.

Other than this you can also make use of Panguin and Bing Webmaster to dive into search results of your site.

4. GET SET WITH THE RIGHT KEYWORDS

As an SEO expert, you must know about the significance of proper keyword in SEO.

To reap the benefits of SEO, determining the right keywords is the key! However, there are enough tools that help you in identifying the right keywords for your business, but Google Ads’ Keyword Planner is most widely used tool today.

Google Ads’ Keyword Planner is a smart tool for identifying right keywords through an in-depth analysis. It enables you to research and analyze new keywords and evaluate their potential, to finalize the ones that will raise your traffic graph.

You can perform bulk research by entering any 10 keywords to receive handful of suggestions in terms of searches made, and country.

You can also avail free trail of Moz Keyword Explorer, Jaaxy, and Ahrefs Keywords Explorer to discover high-impact  keywords in your niche.

5. OPTIMIZE YOUR CONTENT

Content optimization is the most important part of SEO. Without proper optimization of content, the On-page SEO is incomplete. Make sure that your every web page is technically optimized, and has right keywords. For better results, you need to maintain a fine balance between keyword quality and density.

If you have a website based on WordPress, then Yoast SEO tool can be a great option for you!

You simply need to install the plugin and get your content examined completely on all webpages.  It also highlights content duplicity and readability concerns, that allow you to work your way towards flawlessly optimized content. Yoast SEO plugin can also be used to edit robots.txt, .htaceess files, preview webpages, generate sitemaps and add schema.org.

To diagnose site’s content diligently, you can also try Copyscape, Siteliner and Keyword Density Analyzer.

6. MEASURE & TRACK SEO SUCCESS

If you evaluate something, you can improve it too!

In SEO, from rankings to online traffic, you can track anything.

Measuring the impact of your efforts and ongoing refinement is essential to your SEO success!

You must be aware about where your crowd comes from, for how long they remain on your site and, how do they associate with your content.

To measure all the things together, you can use Google Analytics which is an ultimate and free SEO tool to track user behavior insights. It enables you to monitor real-time traffic. You can even generate a comparison report for any specific time frame.

With Google Analytics, you can set up desired goals, analyze engagement metrics, track search traffic, conversions, bounce rate and more.

Apart from this, you can also lay your hands on Alexa or Similarweb to get a quick overview of your site’s visitors.

IN THE NUTSHELL!

SEO is immensely technical, and constantly changing with time!

With search engines constantly revising their algorithms, rankings are persistently fluctuating leading to intensifying competition.

So this concludes that it’s not easy to fetch desired outcomes, you need to make lot of efforts for your website to shine through the crowd.

With the use of right keywords, even the smallest of effort may start showing positive results.

These SEO Tools to improve website ranking will let you do the job well by making your work easier, but require time and patience on your part.

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Content Marketing is the way to share your content among your relevant audience. A unique, well structured and audience targeting content plays a very crucial part to grow traffic to your blog/website. This is why all digital marketers should utilize content marketing strategies to grow audience engagement as well brand reputation.

If you don’t know how to create content marketing strategy, the best option is to consult with a reputed content marketing agency. Because professional content marketers can create engaging contents and represent in the way your relevant audience love to go through. Here are the Top 5 ways to create content marketing strategy which are also utilized by the top best content marketing company.

1. Develop Search Engine Optimized Content

Content Optimization is the first and necessary step to Content Marketing. Use the highest searchable and low competitive keywords as the best adopted SEO practices. Bloggers can head to UberSuggest, Google Keyword Planner or get Chrome Extension named “Keywords Everywhere”. These tools help you to search the top LSI keywords to include within your website or blog. While developing your content, you shouldn’t miss out audience’s interest at any part of your content.

2. Create A Long Form & Impressive Content

A long form, unique and easy-to-read content is always liked by the readers as well as the search engines. Your content should have 2000 words approx. Content should be well-researched, well-structured and the most important part is, it should be the audience targeting.

Before creating content title, description you must try to know your audience mind. Go through your content from top to bottom and analyze whether it is impressive for your audience. Once you make sure for the quality and high searches keywords placement, you can publish your content in your blog.

3. High Quality Video Marketing

Videos are mostly used nowadays to promote brand, products, and services. 90% of us love to see videos rather indulging to read long-formed contents. Therefore, create catchy HD videos and publish them on YouTube and other video submission sites.

But, make sure you have created keywords optimized, unique and catchy title for your videos. Publish a high quality, attractive, descriptive content on your videos. You must include the part which your audience is curiously searching. If you are already doing so, you are going greatly to engage huge relevant audience.

4. Catchy Infographics

After Videos, Images are the second largest source to attract targeted people to your business. Images are the best medium to showcase your products and services in a short way. Images should be created in the way that they are self-explanatory to your relevant audience.

Images should be crafted in high resolution. It shouldn’t lose pixel quality whether it is seen on any device. You should spend ample time to research for the accurate analytics and story that you want to show in your infographics.

5. Use Social Networking Platforms

Social media platforms, having million of active users, are the best gateway for content marketing. Many social media sites like Facebook, LinkedIn allow you to publish long form articles and blogs. Twitter has the different story as you can only play with 140 characters. So, you can organize chats to boost your brand awareness.

But, before publishing, you must know what your audience love to look in your content. Think psychologically, what’s the problem that your audiences usually face. Create your content accordingly and publish on social media sites.

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As a webmaster everyone wants to improve the ranking of website or blog, to achieve this Advanced SEO Techniques are applied in the website or blog to make it visible to the maximum people on the search engine. In this article, you can find top 6 Advanced SEO Techniques you can apply and see the results of your website in Google search in some months. Every business knows that it needs search engine optimization (SEO) for its digital properties. Search engine optimization improves a website’s visibility and search-ability. SEO refers to methods used to increase a website’s position on SERPs. It is highly important for every webmaster to understand the true meaning of SEO.

The businesses that understand the true meaning of Search engine optimization and the potential it can create for them will definitely be successful. SEO makes your website more visible which means there will be more traffic on your website. Having more traffic on site means more opportunities to convert visitors into customers.

Why is SEO important?

Search engine optimization is essential more than ever in today’s competitive market. A business that owns a website of any kind wants to drive traffic to it. Search engines serve millions of people searching for solutions to their problems.

If you have a website that provides the answer to the user’s issues, then Google will surely notice it. The goal of a search engine is to provide unbiased results to the users, so it identifies all the relevant information online. Further, it ranks it in order of relevance and quality.

Every action you take to optimize your website has a direct effect on your rankings. Several factors play a significant role in improving your website rankings in search engine results, and a business must have to pay attention to all of them to drive more and more traffic.

Advanced SEO Techniques for ranking higher

The world of SEO is dynamic and the world’s most used browser, Google keeps changing every year. It means the search engine optimization techniques you used previous year might not work this year. It is highly essential for every webmaster that search engines have become more intelligent now and to intact traffic to their website, they need to adopt advanced SEO techniques 2021.

Let’s have a quick look at the SEO trends 2022 that will be worth paying attention to:

1. Make your post easy to read

Do you format your content for the web? Do you know that more people reading your content means lower bounce rate which results in higher organic traffic? Remember, it is highly essential to format your posts for readability. The first important thing in this regard is to keep paragraph short. Nobody will be interested in reading long boring paragraphs to understand what you are trying to say.

A paragraph of 4-5 sentences is excellent. Make sure you are using mixed sentence lengths. The users find it hard to follow long sentences on the computer or mobile screen. When you use medium and short sentences, it makes it easy for them to read and understand what you are trying to say.

If you have a lot of facts, ideas, and stats to write in the article use bullet points. All these points are meaningless when you are writing low-quality content. Great ideas and compelling delivery are what makes a piece of content valuable. This is one of the most important among Top 6 Advanced SEO Techniques To Rank Your Website Higher In 2020.

2. Write long blog posts

According to the study done by Backlinko, the posts on the first page results were 1890 words long (on average). It is true that the quality of content matters a lot, but you cannot ignore the content length as well. A piece of content that has an excellent balance of quality and quantity will work well. One thing that is necessary to mention here is that it does not mean that posting lengthy content will magically boost your post’s rankings. It plays a significant role among top 6 advanced SEO techniques, but there are many other factors as well that contribute to improving the ranking of a website.

3. Update the old content of your article in website

Your old content can still be updated if relevant. Keep your old content updated and continue adding new information to it. It will help you come up with more content in less time. Instead of writing new articles add more information to your existing ones.

If the pages are zombie which do not attract any traffic then they should be deleted and if there is little bit traffic on any article/post/page then you should update the old content with the new one. This technique is unique for the bloggers and it is one of the best among top 6 advanced SEO techniques to be adopted in 2020. This technique also increases your website domain authority to the next level.

4. Bucket brigade technique

When the users visit your website two things happen. They continue reading your posts or leave the site right away. If the user is not staying longer on the website, then it may negatively affect your rankings in the search engine.

To compel visitors to stay longer on the website, you need to write compelling articles. Keep the flow of writing smooth, and the best way to do is to use the bucket brigade copywriting technique. It means that each paragraph should introduce the reader to the line of thought in the next paragraph. Use the phrases such as “that’s not all,” or “you know what the best part is” etc. to hook your readers. Though it is not an SEO technique, still makes your posts readable and makes the visitor stay longer on your website.

5. Improve your mobile pages of website

Remember that your rankings will suffer if your website looks sluggish when viewed on mobile phones even if it is performing flawlessly on a desktop. Think about how your site will work on different screens. Now, you have to make your website mobile-friendly so that more people could visit it as most people use mobile phones these days. Your website pages should be SEO optimized for the mobile devices and this is one of the best among top 6 advanced SEO techniques to rank higher in coming days.

6. Research your keywords well

You cannot pick a random topic and start writing on it to upload it on your website. You have to find relevant keywords before finalizing your blog post ideas. The use of right keywords provides a better chance of driving conversions. Enter your targeted keyword in any keyword finding tool and get the best relevant keyword combinations to write content on.

Regular branding plays a significant role in improving your website rankings. Many people think they have posted high-quality content now Google will rank it to the first page. Well, this is not the case. You need to promote your content on other platforms to gain more audience attraction. The visitors will share the content with others as well if they find it relevant. Always remember that Google penalizes the website when you use cheap tricks.

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