Market Research has been a great source for the companies to learn the base customers views. It helps businesses grow and brands to cherish over time by reading the minds of people. With no Market Research, this modern world we know wouldn’t have come alive.

What is role of Market Research?

Market Research is the process of learning the target market for various reasons that assist in development.

It is considered as an important part of businesses to learn the purpose of the business.

Market Research helps to create a perfect plan that will lead the business to success and create new opportunities over time as the world changes.

The reason why brands spend millions in Market Research

While market research is not directly related to the core of the business, it’s an important part of the R&D department.

The huge companies like Google, Facebook, Amazon, spend Billions of dollars every year in Market Research to improve their current positions and learn their competitors.

The main purpose why Market Research stays an important part of the corporate world is that it helps to learn the customers’ views on their brand and compare with other brands.

The funds invested in Market Research, in turn creates a huge impact on the growth of the business.

Market Research – the art of learning

Since the industrial age has started in the 19th century, market research has played an important part in development.

Market research helped the companies to learn what the consumers are interested in and really need.

Based on the research, the companies were able to innovate new technology, modify the current products & services and scrap outdated ones that no more worth.

The initial stage of the Market Research industry

Market Research companies that were started earlier in the 1900s were just small and had followed basic techniques to conduct research.

Initially, the research process was very limited due to limitations in technology. It was very hard to approach people and in addition, the tools were not sufficient to collect data.

They had to approach the consumers directly with the help of the inefficient database to carry out the survey process.

But, since the companies were in a limited number and commercialization didn’t start, the beginning part of market research was successful.

Market Research and revolution of the Internet

In the 1980s, when the internet was found and became a stable technology in the next decade.

It was a piece of great news for the market research companies since the internet was about to revolutionize the entire industry.

During the 90s the market research companies have found a new way to conduct research studies i.e. the online surveys.

The online surveys made it easier to conduct the research among the wide base of the audience. But you should check with whether they are the legit ways.

The post research process of analyzing the data of the surveys was also easy with new reliable analytics tools.

How online surveys changed market research?

Speaking about online surveys, the name itself defines that the survey will be conducted on the internet.

Surveys are created using the survey engines like SurveyMonkey. They are designed in such a way that the survey creation process is proposed based on the purpose.

Once the survey designing process is completed, it’s now ready for the consumers to take in order to share their opinion.

Not all the consumers are the targeted one to take the survey. They have to be a potential one relevant to the research to take the survey.

While previous methods of market research were suffering to look for relevant consumers, the online surveys made it easier to filter irrelevant users by making them answer screen out questions.

Suppose the survey is about a software product, only eligible users who used such software already are allowed to take the survey. Remaining who attempt to take the survey will be kicked in the beginning stage. Also, online surveys are designed in such a way to even spot the survey takers at the middle of the survey who are considered invaluable.

Case study of post data analysis in market research

The post data analysis is an important process in the market research. This is the process of extracting valuable data by analyzing the survey results.

Let me explain this process with a case study to make you understand the process of post data analysis in detail.

Suppose a company conducts the market research in order to learn its position in the market and to compare with its competitors. They would have prepared the survey in such a way that each question emphasizes the features of the company and the competitor study.

For example, if the survey is about a software product, initially the survey takers will be asked to answer about the various aspects of the product. In the later part, they will be asked various questions comparing the company with the competitors.

The user views will be collected and processed to find how well the software has reached the people and the reliability of software over other software.

In the case of competitor analysis, they will analyze if the value of their software is better than the competitor software.

Development process post market research

What now? After the analysis of research data, the company would have got insights about the current situation of the business.

Based on the consumers’ views, the development process will be started where unwanted will be removed, flaws will be corrected, modern strategies would be implemented based on consumer requirements.

In the case, if no market research is carried out at a regular interval,  there are chances the business might fall down as the months’ pass.

This establishes the role of market research and also is the reason why brands, businesses, companies spend millions of dollars in the market research. But each penny is worth to be spent.

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