94 percent of executives believe that a well-thought organization culture is crucial for any business to grow.  Culture change is, therefore, critical to the success of any business. Here is an overview of how cultural change affects business growth.

According to Deloitte, 88 percent of employees and 94 percent of CEOs agree that having a solid and distinct company habit is essential to the success of any business. A business that instills the right and positive corporate culture improves employee satisfaction, ensures recruitment and retention of top talents, and guarantees a happy human resource. Companies must initiate habit transformation when the situation demands.

Culture change management is no mean feat just like Golden Touch. The modification of habits presents a wide range of challenges that demand well-thought responses and strategies. This article will address everything one needs to know about corporate culture change, explain how the transformation grow your businesses, and the steps to follow when effecting the modification.

What is Corporate Culture?

Corporate culture is the sustained behavior and belief shared among employees based on their values and experiences working in a company. A positive and influential company habit transforms individual workers into a cohesive and collective unit. Culture change at work is essential to the day-to-day running of a company. It determines how decisions are arrived at, how challenges are confronted, and how new processes are implemented.

Companies must proactively design and activate habit change at work that aligns with their employees, strategy, and environment to take advantage of the benefits of culture change that will in turn grow your business.

The Benefits of Culture Change

Fostering a positive corporate culture change cannot be overstated. Businesses that ignore the importance of a positive habit change by allowing toxic habits to take root are destined to face many roadblocks to their growth. Below are the benefits of actualizing a positive culture change at the workplace to grow your business:

1. Creates a Brand Image

The brand image of a company is crucial to its success. Investors and customers pay great attention to detail on the brand image of a business they are interested in before deciding whether it is worth their dime or not. Thus, a positive habit change focuses on creating a brand image that employees, customers, and investors can relate.

A positive culture change improves the brand image of a business. The healthy culture modification creates a workplace that employees are proud to work in, which increases their productivity. In addition, the improvement of the brand image enables the company to hire top talents, as they are always looking to work in healthy environments and leading companies.

2. Shapes Employee Workplace Interaction

The way employees interact with their workplace determines their productivity and their motivation levels. Thus, a healthy culture change should improve this interaction to guarantee company growth. An effective culture change determines how employees relate to the workplace.

When a healthy habit is activated in a company, it motivates the employees and enables them to remain loyal to the management. In addition, positive company habits ensures healthy competition and healthy relations among employees, which, in turn, improves their performance levels. Happy and motivated employees guarantee returns to the business.

3. Gives a Sense of Direction and Belonging

Employees need a sense of direction and belonging to perform to the best of their ability. A healthy company culture change represents predefined policies and clearly defines the responsibilities of each employee. These predefined policies guide employees on what is required of them in the workplace and how they can relate with their colleagues, which gives them a sense of belonging and direction and promote positive employee habits.

The habit change, in turn, churns out the best in every employee, which allows the company to grow.

Steps to Follow in the Cultural Change Process

Companies don’t activate culture change from scratch. The executive must take their time to understand the culture change they want to implement and ensure accountability to influence and instill new behaviors successfully. Here are the steps executives must follow to ensure that the habit modification they want to introduce in their companies has the desired effect.

• Plan in Advance

An executive who wishes to make a culture change in the workplace must plan about the implications of the changes. They can do this by doing thorough research about the companies that have made similar changes and learn from their experiences. Planning enables them to find ways of engaging and retaining high-performing employees and finding the best ways to explore, learn, and innovate.

• Narrow the Scope

To effectively change a company’s culture, executives must first consider the mission, values, and vision that the new modification will be focused on. They also need to identify the factors that determine employee behavior and choose the right employees to accentuate the new changes. They will then be required to clarify the core behavioral changes that the new changes will advocate for the employees.

• Tell stories

Good stories presented creatively can evoke emotion and action in the audience. Telling impactful stories to employees is one of the most effective ways to catalyze transformation in a team. Leaders should list their priorities and bring them out to their employees in a meaningful, reliable, and exciting way.

Leaders should brainstorm on potential interventions that the management can make to activate results to achieve their goals.

Factors that Leads to Culture Change

Culture change is only viable when the existing company habit is inconsistent with the company strategy. The inconsistency between strategy and culture is a serious problem as it inhibits talent optimization. In addition, it allows competitors to be above the curve, which bleeds losses.

As if that’s not enough, an existing toxic habit is another hindrance to productivity and one of the factors that lead to culture change. The unhealthy habit develops when the company values aren’t clearly defined. If left unchecked, the toxic habits can hamper productivity.

Final thoughts

Company culture is both an investment and an asset when creating an engaging workplace environment that human resources can thrive to grow your business. Thus, executives must actively manage and shape their company habit to drive action and improve employees’ productivity. If left unchecked, the toxic culture can hurt the growth of any business.

How has the habits’ modification in your company affected your productivity, and how you relate with your colleagues? Send us your thoughts in the comment section below. We would love to hear from you.

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Grow Your Business Online-Want to get rich without leaving the comforts of your own home? They say that if you want to be wealthy, then quit your job and put up your own business. Many people are scared to do so. Why? Because it is risky and they do not know how to start especially if they have small capital. So how do you grow your business online? I have here some tips which I find to be very helpful for entrepreneurs.

1. Create the Best Content

To create a standard-quality content is important whether it’s a company blog or a product description. It’s all about engaging the audience and giving them what information they need. You need to introduce your product. It can be through  a blog or through a product description. Whatever it is, you need to establish connections with your readers and make the language easy to understand.

In addition, you need to be credible. Many people worry about misleading information, so you have to convince them that you and your products are legitimate. In short, you have to have a company that appeals to your audience as the expert. You can heighten your credibility and reputation, and as well as improve your ranking in search engines.

To make it short, you want your company to be viewed as an authority in this field. Authority helps to enhance brand reputation as well as search engine ranking. Google Algorithm can help you with that. Remember, it’s not only about high-quality content but how you deliver that information is necessary.

Loading Speed

Many smartphone users don’t have enough patience to wait for a site that takes long to load. This suggests that you need to have your site improved for speed. Platforms like WordPress are a great help because it is equipped with different features to help optimize your website.

Layout

If the layout of your website is awesome, then expect that many site visitors would stay on your site. This means you need to be careful about the choices you make in colors, photos, graphics, and the layout of your sites function. As mentioned before, there should be a connection between you and your site visitors.

Avoid Wordiness

Word count is important but don’t dwell on it too much. Don’t be wordy. It can confuse your readers.

2. Be User-Friendly

Almost everybody now has a smartphone. Most of the transactions today are done through it, and with the fast pace of life, one person will find it irritating to visit a website which can be difficult to use. To be user-friendly the users must experience: easy navigation, a site that fits a screen 3 to 5 inches small, and buttons on links that are big enough to for the thumb to click on,

Take note that you don’t need to spend money on these things. You can do some of them by yourself. You can redesign the menu bar or modify the images. WordPress can help you with that.

3. Take Advantage of Social Media

One of the beautiful things about social media is you don’t have to spend money yet it is still effective. It’s free to create a profile on almost every platform and can easily put your business in front of potential customers. The good thing about social media is that it is very effective yet you don’t need to spend money just to have your business promoted. Plus, there is a big number of soon-to-be customers.

However, if you have a social media account, you should also be active in posting. You need to be responsive to inquiries. You need to be sociable.

Daily Posts Matter

Make it a habit to post. You can do it once, or even up to five times. Be active, make your audience know your business exists.

Post Images

To engage your target audience, use images. Photos, videos, and graphic materials boost the imagination of your audience so they can be encouraged to react, leave a comment, or share.

Use Meaningful Contents

It is not good enough to just post the basic information. Be sociable. You can also comment on other posts or share other pages or websites. In this way, your content can be something that your audience will be interested in.

Social Buttons Work

Don’t be left behind, almost every website has social buttons. Your target market can be big  that they might share your products with their own friends.

4. Pay Attention to Your Market

Pay attention to your market. You should know who your target audience should be. You will know this when you get to have your own set of followers. That is why it is essential to always be active on your social media accounts and/or your website. In that way, you can focus on those who are likely to spend money on your business.

Let’s say you sell flowers. You would not want to write a blog post about home appliances, would you?

When you know your market, then you would know the next steps. You can now write more high quality content; you can start stocking items.

Forget about creating a market that involves everybody. It would only make you lose focus. When you get enough audience and profit, then you can start investing on paid advertisements and limit it only to those whom you think would buy your product.

Another advice I can give is to check on your competitors. It does not necessarily mean that you need to spy on them but you can also study their strategy. This is one of the 7 Best Ways to Grow Your Business Online.

5. Be Flexible

On top of your own products, you can also add some items that you think might also interest your customers. For example, a company that offers English as a Second Language tutorial online. Aside from promoting their own service, they also offer books that the potential students can use while taking the courses with them. Some companies also give freebies like if you buy one item, you get the next same item at a 50% discount.

6. Free Marketing Tools

The Internet is full of free marketing tools from email marketing campaigns to designing perfect social media graphics. While it may take a bit of effort to find tools that work best for you, the end result is a far more streamlined system. We are lucky to be in this era where you can find almost anything on the internet for free. You can navigate and search about different marketing strategies. You can capture and edit photos. You can make videos and edit them just like how they do it on advertisements and movies. You can also have tutorials. So what else do you think you cannot do?

If you see your phone is too small for you but the tool you need is only available as an app on your phone, then you can Download BlueStacks. If you need to process a shipping, the most reliable source is PayPal Secret Shipping. The point is, take advantage of everything you find online which you think would help you boost your business.

7. Build a Network

Building a professional network with other businesses can be rewarding. Among those is you can introduce your own business to other customers who were not aware of your yet.

Networking takes nothing but effort on your behalf. This involves connecting with other businesses or individuals who are in the same industry but not exactly fighting for the same buyers. In fact, a lot of big companies partner with each other simply to have a wider reach. Building a network is not difficult. You just need to reach out to other companies or individuals but make sure you are not competing for the same customers.  If two businesses can benefit from each other, then building a network is suggested for all parties involved.

Conclusion

In this article, we have talked about how to grow your business online. There are many steps to start, grow, and expand your business. All of them effective if you would just focus on them.  I hope this inspires you to go ahead and keep on moving forward with your business. All in all, if you want to succeed, perseverance is the key. Be determined and never give up. There are many obstacles along the way. It’s not that easy but always bear in mind that at the end of the day, you’ll get more and more lessons on how to grow your business. And remember that a house is not built in a day, and so is your business. Follow these simple tips to reach your business’ full potential. Be patient. Stay focused and you will achieve your goal.

Perhaps you might want to share something on how you handled your business. Are you a business owner? Or are you just starting your business? Or just planning up to have your own business? We encourage you to give your thoughts, opinions, or any tips on how to grow a business. Come on and be a source of encouragement and inspiration.

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