Mobile Payment Service Samsung Pay Launched In Italy

World’s most popular mobile payment service Samsung Pay by Samsung Electronics has been launched in Italy on March 22, 2018. With the addition of Italy, Samsung Pay now enables users in 21 countries to benefit from simple and secure payments almost anywhere including India.

In India, Samsung pay service was launched in March 22, 2017. The next country is France where Samsung Pay will be launched this year as per reports from Samsung .

Samsung’s commitment to transforming the mobile industry was recognized at the annual Global Mobile Awards (GLOMO Awards) during Mobile World Congress 2018, which awarded Samsung Pay ‘Best Mobile Innovation for Payment’. The service was praised not only for being innovative, but also for bringing consumers the world’s first integrated rewards program; each time users purchase with Samsung Pay, they can earn points to be exchanged for a variety of prizes.

Samsung Pay reward program is available in the U.S., Korea, Singapore, Malaysia, Vietnam, Taiwan, Brazil and Spain only.

“We strive to deliver the best experiences to our customers. The rapid growth of Samsung Pay has been made possible by Samsung’s commitment to an open model of collaboration around the world, resulting in over 1,700 partnerships, including payment providers Visa and Mastercard®,” said Yongje Kim, Executive Vice President of Service Business Office, Mobile Communications Business at Samsung Electronics. “Its continued support for both MST and NFC payments has also enhanced adoption, enabling market access in countries that support either payment option.” added.

What Is Mobile Payment Service Samsung Pay?

Samsung Pay is a simple and secure mobile payment service that is available almost anywhere you can swipe or tap your eligible payment card. By combining Near Field Communication (NFC) technology and its proprietary Magnetic Secure Transmission (MST) technology, Samsung Pay is the most widely accepted mobile payment solution on the market.

Mobile Payment Service Samsung Pay Security

Samsung Pay operates with three levels of security: fingerprint or iris authentication (available for Galaxy S9 and S9+, Galaxy Note8, Galaxy S8 and S8+), card tokenization and Samsung’s defense-grade mobile security platform, Samsung Knox. Additionally, Samsung Pay makes mobile payments easy – to launch, a user needs to swipe up on an eligible Samsung Galaxy smartphone, select the card, authenticate using a fingerprint, iris scanning or PIN and bring the phone near the point-of-sale terminal.

Countries and Samsung Pay Launch Date

Date	Support for payment cards issued in
August 20, 2015	South Korea
September 28, 2015	United States
March 29, 2016	China
June 2, 2016	Spain
June 15, 2016	Australia
June 16, 2016	Singapore
July 13, 2016	Puerto Rico
July 19, 2016	Brazil
September 28, 2016	Russia
November 8, 2016	Canada
February 8, 2017	Thailand
February 24, 2017	Malaysia
March 22, 2017	India
April 27, 2017
	United Arab Emirates
May 16, 2017	United Kingdom
May 23, 2017	Switzerland
	Taiwan
May 25, 2017	Hong Kong
September 28, 2017	Vietnam
November 15, 2017	Belarus
January 30, 2018	Mexico
March 22, 2018	Italy
2018 (upcoming)	France

 

Recently in Feb, 2018 Samsung India and Reliance Jio has tied up for the nation wide cellular IoT network.

Most recently in March, 2018 Samsung has acquired Kngine – an Egyptian AI search engine startup.

(With the inputs from Samsung and Wikipedia)

Image credit- Canva